Film advertisement created by Red Urban, Canada for Richmond Optometry, within the category: Professional Services.

Ambient advertisement created by Taxi, Canada for TELUS, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Canada for The Canadian Safe Boating Council, within the category: Public Interest, NGO.

Experiential advertisement created by Rethink, Canada for Sports Experts, within the category: Retail Services.

To support the Canadian Cancer Society's new signature fundraiser, the Fearless Challenge, Elaine Lui ​(Lainey Gossip) ​pledged $1000 to face her fear of being in a haunted house. She has met her fundraising goal, and now you can see her, just in time for Halloween, getting extremely freaked out in a dark and scary house. Digital advertisement created by Lowe, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.

Digital advertisement created by John St, Canada for Miami Ad School Toronto, within the category: Education.

Film advertisement created by Sapient Nitro, Canada for Canada Basketball, within the category: Recreation, Leisure.

Film advertisement created by Extreme Group, Canada for Nova Scotia, within the category: Public Interest, NGO.

In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.” Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Outdoor advertisement created by Lowe, Canada for Mad Max, within the category: Media.

Content advertisement created by Broken Heart Love Affair, Canada for MadeGood, within the category: Food.

Film advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Digital advertisement created by Crush, Canada for Testicular Cancer Awareness, within the category: Public Interest, NGO.

As a craft brewery named after an iconic guitar design, SingleCut has just released its most innovative brew yet: Notes IPA. Every detail of the beer’s packaging and user experience has been designed to get consumers to pick up guitar. Even the pull tabs on cans of Notes IPA have been fitted with a custom-made guitar pick that not only opens the beer, but also pops off for you to play guitar with. A four-pack of Notes IPA comes with four distinct beer labels, each displaying a foundational guitar chord: C, D, G or E-minor. So, when you grip a can of Notes IPA, the can mimics a guitar in your hand and teaches you finger positions for one of the chords. Integrated advertisement created by Zulu Alpha Kilo, Canada for SingleCut Beersmiths, within the category: Alcoholic Drinks.

Ambient advertisement created by 32 Mars, Canada for Mont-Sainte-Anne & Stoneham, within the category: Recreation, Leisure.

Digital advertisement created by Cossette, Canada for Oatmeal Crisp, within the category: Food.

Film advertisement created by PS&Co., Canada for Prospera Credit Union, within the category: Finance.

Film advertisement created by Rethink, Canada for The Canadian Centre for Diversity and Inclusion, within the category: Public Interest, NGO.

Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.

Film advertisement created by Sid Lee, Canada for Toronto FC, within the category: Recreation, Leisure.