Outdoor advertisement created by John St, Canada for Cashmere, within the category: House, Garden.

Japan has always had a genuine enthusiasm for Western culture. In the third chapter of the Legendary Bīru campaign, we explore a contemporary dimension of fusion—the two-way cultural exchange that happens when East meets West. And in return, a gesture of appreciation—from Japan, to you. Film advertisement created by The&Partnership, Canada for Sapporo, within the category: Alcoholic Drinks.

Content advertisement created by BBDO, Canada for Mercedes, within the category: Public Interest, NGO.

Film advertisement created by BrandHealth, Canada for Canadian Mental Health Association, within the category: Public Interest, NGO.

Ambient advertisement created by Taxi, Canada for Taxi, within the category: Agency Self-Promo.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

The Crime Stoppers Ball is an annual fundraiser attended by Toronto’s Chief of Police and other high-ranking officials. With so many of the city’s crime fighting elite occupied at the event, it would be “The Perfect Night to Crime.” Film advertisement created by DDB, Canada for Toronto Crime Stoppers, within the category: Public Interest, NGO.

Pet Valu and The Don’t You Want Me project share stories of members of the LGBTQ2S+ community about how their rescue dogs transformed their lives. Film advertisement created by Arrivals + Departures, Canada for Pet Valu, within the category: Pets.

A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys“R”Us oath online. https://www.facebook.com/ToysRUsCanada/app_1432537346995099 Digital advertisement created by Open, Canada for Toys “R” Us, within the category: Retail Services.

Ambient advertisement created by Rethink, Canada for Splashdown Waterpark, within the category: Recreation, Leisure.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Film advertisement created by Havas, Canada for Monster Factory, within the category: Retail Services.

Digital advertisement created by Wasabi, Canada for Mile End Community Mission, within the category: Public Interest, NGO.

Film advertisement created by Taxi 2, Canada for Nabob, within the category: Non-Alcoholic Drinks.

This video was created to inform gamers about the XBox Live Arcade game titled “Go! Go! Break Steady”. We held auditions in Toronto, Canada for B-Boys and B-Girls to come down and showoff their skills. They thought they were in for a regular audition – they had no idea what was about to happen. After briefly showcasing their skills, we ramped it up and asked them to solve puzzles while dancing. We literally brought the game to life. Digital advertisement created by Taxi, Canada for Xbox, within the category: Gaming.

Film advertisement created by FCB, Canada for PFLAG, within the category: Public Interest, NGO.

The Canadian Centre for Child Protection (CCCP) reports an 89% increase in the past two years in online sextortion cases among teenage boys, prompting the CCCP to develop Canada’s first awareness and prevention campaign for boys, launching on May 23. The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation. Integrated advertisement created by No Fixed Address, Canada for The Canadian Centre for Child Protection, within the category: Public Interest, NGO.

The Hellmann's Real Food Rescue is a new program that will recover excess food after events at Scotiabank Arena (North America's 3rd-busiest arena) and deliver it to local food banks, with plans to soon expand into other stadiums and arenas. Ogilvy Canada launched the program by giving out free food to anyone in attendance at a sold-out stadium event. Then at halftime, a video let everyone know exactly where their delicious meal had come from. Experiential advertisement created by Ogilvy, Canada for Hellmann's, within the category: Food.

Film advertisement created by Idea Studio, Canada for Electrical Safety Authority, within the category: Public Interest, NGO.