Canada
To help Canadians make the most of a second socially distant baseball season, Miller Lite is releasing an exclusive custom-made baseball glove, specially engineered for catching beers from friends while keeping a safe distance. Named the “Relief Catcher”, this limited-edition Miller Lite item was designed in collaboration with global creative agency Sid Lee and the official glove manufacturer of Major League Baseball, Rawlings. Only five gloves are available to the public and baseball fans can have a chance to win one of those unique gloves by entering a contest. Integrated advertisement created by Sid Lee, Canada for Miller Lite, within the category: Alcoholic Drinks.
Film advertisement created by Lg2, Canada for Les Producteurs de lait du Québec, within the category: Non-Alcoholic Drinks.
The Les Affaires newspaper hired Montreal agency Youville Communauté Créative to promote its special edition on creativity.The agency created and executed a guerrilla-style urban campaign on the streets of Montreal by targeting the city’s high-traffic business areas. A team of actors and members of the MTL 551 parkour collective took to the downtown core wearing business attire on top of dazzlingly coloured morphsuits. Squad members handed out over 3,500 newspapers in just a few short hours while entertaining passers-by with their acrobatic antics. Video Production: Davaï ! Ambient advertisement created by Youville, Canada for Les Affaires, within the category: Media.
Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.
Film advertisement created by Cossette, Canada for meowbox, within the category: House, Garden.
Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.
Experiential advertisement created by Rethink, Canada for Fairtrade, within the category: Public Interest, NGO.
Film advertisement created by Cossette, Canada for Handicap International, within the category: Public Interest, NGO.
Digital advertisement created by Lg2, Canada for Valin Custom Tailoring, within the category: Fashion.
Ambient advertisement created by Leo Burnett, Canada for TD Bank, within the category: Finance.
Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.
Film advertisement created by John St, Canada for Tangerine, within the category: Finance.
April Fool's Day campaign for WestJet.
Many people get up early to help make British Columbia a great place to live. Watch how BC egg farmers show their gratitude. Learn more at goodmorningbc.ca Ambient advertisement created by DDB, Canada for BC Eggs Marketing Board, within the category: Food.
Montréal has plenty of space and room for everyone! As the city is surrounded by water and nature, it can breathe. That’s a big draw when you’re looking for a new home on a human scale. Film advertisement created by Gimmick Studio, Canada for Montréal International, within the category: Hospitality, Tourism.
Film advertisement created by TBWA, Canada for Leucan, within the category: Public Interest, NGO.
Digital advertisement created by Rethink, Canada for Vancouver Orphan Kitten Rescue Association, within the category: Public Interest, NGO.
Contrary to what one might think, classical music is as relevant and appreciated as ever. So for the 2021 edition, the campaign showcases the icons of classical music - Mozart, Beethoven, and Bach - modernized by the international artist Dalkhafine. Integrated advertisement created by Publicis, Canada for Concours musical international de Montréal, within the categories: Music, Public Interest, NGO, Recreation, Leisure.
Digital advertisement created by TBWA, Canada for Project Consent, within the category: Public Interest, NGO.