Les Affaires Brings Creativity to the Streets

The Les Affaires newspaper hired Montreal agency Youville Communauté Créative to promote its special edition on creativity.The agency created and executed a guerrilla-style urban campaign on the streets of Montreal by targeting the city’s high-traffic business areas. A team of actors and members of the MTL 551 parkour collective took to the downtown core wearing business attire on top of dazzlingly coloured morphsuits. Squad members handed out over 3,500 newspapers in just a few short hours while entertaining passers-by with their acrobatic antics. Video Production: Davaï ! Ambient advertisement created by Youville, Canada for Les Affaires, within the category: Media.