Film advertisement created by Red Urban, Canada for Richmond Optometry, within the category: Professional Services.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Copywriter:Michael Sheppard

Film advertisement created by Red Lion, Canada for Focusyl, within the category: Pharmaceutical.

Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.

While one of the world’s most beloved building toys has included figures representing emergency service workers, astronauts and even popular science fiction characters, it has never truly reflected the parasport community. Until now. To continue its tireless efforts around championing inclusivity, the CPC has launched the “ParaExpansion Pack”. This new toy prototype features 11 custom minifigure pieces representing individuals with disabilities, and nine custom pieces representing Paralympic sport, including a short arm, prosthetic legs, running blades, a basketball wheelchair and more. Each piece is designed to seamlessly complement existing sets. 3D model files have also been made available on the website for people to 3D print the pieces themselves. The CPC hopes the world’s leading makers of building toys will take notice and consider incorporating some of the new pieces into future sets, making them more representative of the population as a whole. https://paralympic.ca/expansion-pack Integrated advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Canada for Right To Play, within the category: Public Interest, NGO.

Film advertisement created by MOFILM, Canada for Chevrolet, within the category: Automotive.

Film advertisement created by Dare, Canada for BC Children's Hospital Foundation, within the category: Public Interest, NGO.

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

Film advertisement created by The Garden, Canada for Coinsquare, within the category: Finance.

Film advertisement created by JWT, Canada for Tim Hortons, within the category: Food.

Experiential advertisement created by Dentsu, Canada for MTL Tattoo, within the categories: Beauty, Professional Services.

Magnificently shot videos showcase the beauty of the feline in slow motion as it drinks, pounces and leaps in a never-seen-before way. Production House: City: Culture Creative and Co. Editor: Culture Creative and Co. Film advertisement created by Proximity, Canada for Whiskas, within the category: House, Garden.

Film advertisement created by Cossette, Canada for SickKids Foundation, within the category: Public Interest, NGO.

Production House: City: Culture Creative and Co. Editor: Culture Creative and Co. Film advertisement created by Proximity, Canada for Whiskas, within the category: House, Garden.

Film advertisement created by Zulu Alpha Kilo, Canada for Nestea, within the category: Non-Alcoholic Drinks.