On September 13, 2009, thousands of people took to the streets of Toronto for the Scotiabank AIDS Walk for Life. This video was shot that day, as it happened. No special effects. Just chalk. Ambient advertisement created by Scotiabank, Canada for Bensimon Byrne, within the category: Finance.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Film advertisement created by Extreme Group, Canada for first6weeks.ca, within the category: Public Interest, NGO.

Dozens of volunteers hung the 1,500 keys in this installation, by hand. Each key represents one of the thousands of women, youth and families Adsum for Women & Children has provided with shelter, since 1983. Film advertisement created by Arrivals + Departures, Canada for Adsum for Woman & Children, within the category: Public Interest, NGO.

Digital advertisement created by WWM, Canada for WWM, within the category: Agency Self-Promo.

Film advertisement created by FCB, Canada for Fountain Tire, within the category: Automotive.

Many people get up early to help make British Columbia a great place to live. Watch how BC egg farmers show their gratitude. Learn more at goodmorningbc.ca Ambient advertisement created by DDB, Canada for BC Eggs Marketing Board, within the category: Food.

Content advertisement created by Zulu Alpha Kilo, Canada for Harley-Davidson, within the category: Automotive.

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk. Digital advertisement created by DDB, Canada for Milk West, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Lg2, Canada for Societe de l'assurance automobile du Quebec, within the categories: Finance, Public Interest, NGO.

For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products. We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction. Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO.

Stanfield's is raising awareness and money for below-the-waist cancer research with their latest experiential event: #StreakWeek. They’ve brought back testicular cancer survivor, Mark McIntyre, and for an entire week, Mark is going streaking in public all across the country in his Stanfield’s underwear, and he’s asking Canadians to join him. Digital advertisement created by John St, Canada for Stanfield's, within the category: Fashion.

Create your 140 character McDonald's® storyline for a chance to have it made into a super short film at: http://140characterfilms.ca Digital advertisement created by Tribal, Canada for McDonald's, within the category: Food.

Addressing the flashpoint topic of bullying, Vancouver Opera’s production of Stickboy aims to take opera back to its roots as a place for discussion and realization. Composed by Neil Weisensel with libretto by spoken-word artist Shane Koyczan, Stickboy is a courageous and visually stunning opera, which explores the inner life of a young boy transformed by bullying. To promote the show to a younger audience, Vancouver Opera and DDB Canada have created a powerful street art initiative. Stickboy Animations and Illustrations used in video: Giant Ant Outdoor advertisement created by DDB, Canada for Vancouver Opera, within the category: Recreation, Leisure.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Film advertisement created by Rain43, Canada for Stubborn Farmer, within the category: Food.

Film advertisement created by Lg2, Canada for Rolaids, within the category: Pharmaceutical.

Digital advertisement created by Nickel Media, Canada for Canadian Elections, within the category: Public Interest, NGO.

A campaign for suicide awareness and prevention in British Columbia, Canada. Film advertisement created by Redline Interactive, Canada for Canadian Mental Health Association, within the category: Public Interest, NGO.

Based on the popular novel and movie, Dead Man Walking is an opera that tells the journey of a Louisiana nun who becomes the spiritual advisor to a convicted murderer on Angola’s death row. To promote the opera, Ray hit the streets of St. John’s. Literally. With spray chalk, we created some ‘dead man walking’ outlines on buildings and streets. Experiential advertisement created by Ray Agency, Canada for Opera on the Avalon, within the category: Recreation, Leisure.