Dead Man

Based on the popular novel and movie, Dead Man Walking is an opera that tells the journey of a Louisiana nun who becomes the spiritual advisor to a convicted murderer on Angola’s death row. To promote the opera, Ray hit the streets of St. John’s. Literally. With spray chalk, we created some ‘dead man walking’ outlines on buildings and streets. Experiential advertisement created by Ray Agency, Canada for Opera on the Avalon, within the category: Recreation, Leisure.