For the second annual Seawheeze half marathon, Thinkingbox collaborated with Visa, Lululemon and M Marketing to create a large-scale video wall to display personal motivational mantras created by participants of the race. Ambient advertisement created by M Marketing, Canada for Visa, within the category: Finance.

Film advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Open, Canada for Toys “R” Us, within the category: Retail Services.

Film advertisement created by Dentsu, Canada for CAMH, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Canada for CAMH, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Canada for CAMH, within the category: Public Interest, NGO.

Ambient advertisement created by Dentsu, Canada for CAMH, within the category: Public Interest, NGO.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Film advertisement created by John St, Canada for Nutella, within the category: Food.

The Montreal Canadiens, the most celebrated team in hockey history, has one of the most passionate and diehard followings in the NHL. So during this year’s Stanley Cup run, Coors Light teamed up with MEC Canada andDraftFCB Montreal to create an interactive outdoor experience called “L’action sur la glace” or “The Action’s On The Ice”, bringing the fans even closer to the action. Outside of Montreal’s Bell Centre, the home of the Habs, Thinkingbox digital production company built a custom 240 square foot ‘shooter’ platform where fans were able to take their best and hardest “slap shot”. Each time, the strength and speed of the shot would trigger a specific 3D animation that appeared on a 45’ HD LED video wall. For example, if the puck was hit hard enough to score a goal, an animation showing the ice shattering as well as a 3D modeled representation of Bell Centre and the Montreal Canadiens’ locker room would appear. Everything was done to recreate and simulate the experience of scoring a goal for the average fan. The activation included a custom iPad application that controlled the flow of the event. It was synced with social sharing technologies so players could publish their experience on their respective networks. The platform included a puck track containing IR sensors and micro-controllers that converted fans’ shots from microseconds to km/h. Ambient advertisement created by FCB, Canada for Coors, within the category: Alcoholic Drinks.

To help beat the working from home blues this holiday season, we’ve launched Will From HomeTM — an exciting new initiative that lets you bring the magic of the office to your home office by renting all your favourite co-workers. Happy Holidays from everyone at Will! Film advertisement created by Will, Canada for Will, within the category: Agency Self-Promo.

Film advertisement created by Kabane, Canada for Portfolio Night, within the category: Professional Services.

Film advertisement created by Kabane, Canada for Portfolio Night, within the category: Professional Services.