Outdoor advertisement created by Zulu Alpha Kilo, Canada for KitchenAid, within the category: Electronics, Technology.

Film advertisement created by Wax, Canada for Feeding My Family, within the category: Public Interest, NGO.

Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.

Over 25 million birds fatally collide with windows in Canada each year. This staggering statistic was delivered nationwide today with the release of Canadian non-profit FLAP CANADA’s public service announcement, “Birdie”. Raising awareness of the problem posed a creative challenge: how do you present the often gruesome reality of the birds’ fate without turning off audiences? Adam William Wilson, who wrote and directed the spot for FLAP, came up with a surprising take. Wilson, best known for his work as a commercial production designer, uses a badminton game as a trojan horse to deliver the message. The 60-second PSA presents itself as a sports film about badminton, before shifting its focus towards the badminton “birdies” as they fly through the air. The film uses slow-motion footage of the birdies as they smash off various rackets, culminating with a final “thud” as they slam off a pane of invisible glass, fall to the ground and explode in a puff of feathers.

Creative Specialist, Marketing Communications: Yvonne Leung Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Non-Alcoholic Drinks.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

Some cities have famous monuments. Some towns have historical relevance. Mount Pearl, the smallest city in Newfoundland has… free parking? Oh, and great work-life balance and strong wifi, too. And they’re so proud of all the little things that they’ve just dropped a rap video about their unknown city on the far east coast of Canada. Starring local real estate agent Jason Piercey, who brings an extreme amount of swag to his rap about a town that’s famous for nothing, “The Mount Pearl Anthem” showcases all the things the locals of this 23,000-person town love about their home. People are really nice. They’ve got automated garbage collection. They’ve got a Town Crier and a Frosty the snowman mascot. Peter’s Pizza and Landwash Brewery are great local spots, according to the rap. Mount Pearl is a progressive city with a non-traditional way of thinking. It’s hardly what you’d expect from a rap video or from a small city for that matter. Though mayor Dave Aker, or Mayor Dave as he’s known, is seen sporting his chain of office like bling. It's also available on iTunes: https://music.apple.com/ca/album/welcome-to-mount-pearl/1469940161?i=1... Film advertisement created by Target, Canada for City of Mount Pearl, within the category: Hospitality, Tourism.

Film advertisement created by Rethink, Canada for Coast Capital Savings, within the category: Finance.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

Film advertisement created by Innocean, Canada for Cycling Canada, within the category: Public Interest, NGO.

Film advertisement created by Zulu Alpha Kilo, Canada for HomeEquity Bank, within the category: Finance.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for Jigsaw Casting, within the category: Professional Services.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

Outdoor advertisement created by John St, Canada for Wathan Funeral Home, within the category: Professional Services.

Ambient advertisement created by My Loud Speaker, Canada for Opticians Council of Canada, within the category: Professional Services.

Digital advertisement created by Rooster, Canada for Montreal Canadiens, within the category: Recreation, Leisure.

Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Film advertisement created by DDB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.