The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers. Design advertisement created by ONCE, Ukraine for Ideas Festival, within the category: Professional Services.

There are more than 6.5 million unpaid carers in the UK looking after a loved one who’s older, disabled or seriously ill. This includes British Gas customers and employees. The film, which is part of the ‘Share That You Care’ campaign, encourages these remarkable people to open up so that they can get the help and support they need and deserve. Film advertisement created by Ogilvy, United Kingdom for British Gas, within the category: Industrial, Agriculture.

Film advertisement created by Innocean, United States for Finish Line, within the category: Retail Services.

The commercial’s protagonist is a man who realizes that his life has changed dramatically the last few months… and how he’s - much to his own surprise - loving everything about it. This change is a sum of big and small choices he made, including his choice for the new Outlander PHEV. Film advertisement created by True, Netherlands for Mitsubishi, within the category: Automotive.

Digital advertisement created by McCann, Israel for McCann Valley, within the category: Agency Self-Promo.

Film advertisement created by The Richards Group, United States for GameStop, within the category: Gaming.

When it comes to Formula 1, Brazilians are used to watching the races and the winners celebrating on the podium. But can you imagine how many other stories are behind the scenes in this world championship that blends speed and adrenaline? That's the goal of the #OnlyBandShows campaign, created by FCB Brasil for the network that this year started broadcasting the most popular auto racing category in the world. Band is now premiering the next video in the campaign. With the signature "Formula 1 now on Band. The more you see it, the more you love it," the new campaign video has an impactful take on the various stories that comprise the network's coverage, and will air on Band's TV and digital channels. Film advertisement created by FCB, Brazil for Band, within the categories: Media, Sports.

Due to ongoing public demand on social media, bathstore and Saatchi & Saatchi actually made the app which launches on June 5th 2016 to celebrate World Environment Day. Digital advertisement created by Saatchi & Saatchi, United Kingdom for Bathstore, within the category: Retail Services.

The online retailer’s first Christmas spot focuses on bad feelings instead of big feelings. It all happens in a deserted scientific base somewhere way up north: a bad-tempered couple of scientists is handing out presents when the lack of gift inspiration almost causes a scandal. The last TV spot of the movie trilogy „Brack Expedition“ has been shot in Sweden by the Oscar nominated director Patrik Eklund. It can be seen as a 25 second cut down across Switzerland and as a 58 second directors cut on wide-coverage TV stations. Different On- and Offline activities amplify the Brack.ch Christmas campaign. Film advertisement created by Freundliche Gruesse, Switzerland for Brack.ch, within the category: Retail Services.

Bubble Witch 3 Saga - The brand new game in the popular Bubble Witch series. Stella the Witch is back and she needs your help to defeat the evil Wilbur in this exciting adventure! He may look cute, but he's full of magical mischief! Travel the realm bursting as many bubbles as you can in this bubble shooting puzzle game.

Film advertisement created by Publicis, France for OVEO, within the category: Public Interest, NGO.

Award winning Brand identity created by Banda Agency, Ukraine for Eurovision Song Contest. Best of the Best in Communication design at Red Dot 2017. Design advertisement created by Banda, Ukraine for Eurovision, within the category: Media.

Film advertisement created by Havas, United States for It’'s a 10, within the category: Beauty.

Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Following the initial contest portion of the Pure Life campaign, in which children submitted drawings for a chance to be printed on the brand’s labels, two of those labels were chosen for Aardman Nathan Love to feature in their animations. The studio aimed to preserve the kids’ original drawing styles while incorporating their own unique CG and 2D animation. Film advertisement created by 360i, United States for Nestle, within the category: Non-Alcoholic Drinks.

This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships. Digital advertisement created by Ogilvy, India for Sunfeast Mom's Magic, within the category: Confectionery, Snacks.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.