Film advertisement created by Perfect Fools, Sweden for Peak Performance, within the category: Fashion.

Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

Experiential advertisement created by FCB, Brazil for O Estado de S. Paulo, within the category: Public Interest, NGO.

Film advertisement created by DDB, Netherlands for Menzis, within the category: Finance.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Online retailer Wish has revealed a new World Cup campaign, featuring soccer stars whose countries are missing out on the games in Russia, including players at home starting social conversations with those at the World Cup. For example, Gareth Bale responded to Pogba’s Instagram post by offering to style hair in the color of his next team.

Film advertisement created by TBWA, United States for Travelers, within the category: Finance.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

Direct advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Audio advertisement created by One Twenty Three West, Canada for E-Comm 911, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for Tango, within the category: Non-Alcoholic Drinks.

Princess Cruises launched its first advertising campaign written and produced specifically for its international markets, titled "Princessa." It showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.

Content advertisement created by Giant Propeller, United States for Runtime, within the categories: Food, Non-Alcoholic Drinks.

Weekday joined forces with RFSU (the Swedish Association for Sexuality Education) to produce a range of condoms and sell them at Weekday stores.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Iris, United States for The Weather Channel, within the category: Media.

Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities. Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel. The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models. See the full documentary at: http://camelpower.ae/en/ Film advertisement created by TBWA\RAAD, United Arab Emirates for Nissan, within the category: Automotive.

Executive Creative Directors: Mike Pierantozzi, Stephen Leps Film advertisement created by Saatchi & Saatchi, United States for Luvs, within the category: House, Garden.