To celebrate its 25th birthday, the National Lottery has partnered with Jungle Creations’ new creative agency ‘The Wild’ to produce a campaign that aims to showcase its projects and raise awareness of the £30 million a week of National Lottery money that goes to Good Causes, amongst their target audience of 18-34 year olds. In a collaboration that is the first of this kind for the National Lottery, they enlisted The Wild to produce an original two part docu-series, three social videos and a number of articles, to be distributed on Jungle Creations’ channel, VT. Following on from the first film ‘Project Celt’, the second film in the series ‘From Peckham to Podium’ is published today on VT and will also be showcased on the big screen at the BMX Supercross World Cup at the end of the month. ‘From Peckham to Podium’ follows 18 year-old BMX rider, Kye Whyte, who is training for the Tokyo 2020 Olympics in the hopes of becoming a member of Team GB. Born and raised in Peckham, Kye started BMXing at the age of six and with the support and sacrifices his parents have made he has since won nine British Championships and six national championships. Already a European Championships silver medalist, today Kye is able to train full time thanks to the funding that the National Lottery has provided. Content advertisement created by The Wild, United Kingdom for The National Lottery, within the category: Gambling.

Strategic planner: Corinne Genestay / Genestay Strategy

Film advertisement created by Welcome, Spain for Hacia tu empleo, within the category: Public Interest, NGO.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Film advertisement created by TBWA, Netherlands for Fluke, within the category: Industrial, Agriculture.

Film advertisement created by Pablo, United Kingdom for Deliveroo, within the category: Professional Services.

Film advertisement created by Wieden + Kennedy, United Kingdom for Sainsbury’s, within the category: Retail Services.

Editor Frank Snider, EP Eve Kornblum, Producer Helena Lee Film advertisement created by Saatchi & Saatchi, United States for Goodwill, within the category: Public Interest, NGO.

We started it off as an April Fool's prank, with a video of Thor promoting his new fictional brand called HeavyBubbles. http://www.heavybubbles.com Digital advertisement created by Allenby, Iceland for SodaStream, within the category: Non-Alcoholic Drinks.

Cooking Blindly is a 130-page sensory guide that aims to stimulate the five senses: touch, with relief illustrations of the dishes and printing in Braille; smell, since it will be possible to feel the aromas of the spices mentioned in the recipes; vision, since the publication has a design that allows people with low vision to read the content; and hearing, both with buttons that emit sounds from the instruments to be used in the preparation and with the audiobook version. The taste is due to the delivery of the book, the recipes contained therein. The publication also has an official website (www.cozinhaascegas.com.br). Launched in the year that celebrate 100 years of Nestlé in Brazil, the publication was designed in line with Maggi's philosophy that cooking is something that everyone can and should participate in. The initiative also reflects the Dorina Foundation's 75-year commitment: a more inclusive society for people with different levels of visual impairment. Integrated advertisement created by Publicis, Brazil for Maggi, within the categories: Food, Public Interest, NGO.

Every 5 minutes, a woman is assaulted in Brazil. But most of those women who suffer from domestic violence are too afraid to report their aggressors and use simple excuses to explain their injuries. We saw in that an opportunity to show how hard it is to notice those signs, but there's still a way anyone can help: we only need to be a litlle bit curious. To get interested. To search for more. We wanted to show that curiosity can save lives. We asked the most influential brazilian female celebrities to post those excuses on a series of enigmatic sentences: "It was a stair fall.", "It was the shower faucet", and others. It aroused people's curiosity. The fans noticed that the posts were edited and clicked on the Edited button. Then they saw our message. A Facebook feature turned into a new free media showing that curiosity can save assaulted women's lives. Digital advertisement created by Agencia3, Brazil for Disque-Denúncia, within the category: Public Interest, NGO.

Film advertisement created by Periscope, United States for Trolli, within the category: Confectionery, Snacks.

This years Christmas MyFacepot wanted to bring everyone together and has created a very own version of Secret Santa. MyFacepot – Surprise a stranger. Design a Facepot for someone and get a Facepot designed by someone as a gift in return. Right on time for Christmas! URL: http://www.myfacepot.com/surpriseastranger Direct advertisement created by Good, Kazakhstan for MyFacepot, within the category: House, Garden.

With a new version of a classic Queen song and high-profile Advocates, a Music campaign is Drumming up Support for the European Elections: in Favour of a United Europe and against Nationalism & Marginalisation Integrated advertisement created by Serviceplan, Germany for Alliance4Europe, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Media.

Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country. Ambient advertisement created by McCann, Denmark for Coca-Cola, within the category: Non-Alcoholic Drinks.

Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign. Film advertisement created by Halo, South Africa for Montecasino, within the category: Gaming.

Film advertisement created by TBWA, United States for NKLA, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.