Since the mid-20th century, human behavior has been deeply impacting the environment. Some of the most precious natural wonders have already disappeared because of our actions. Changing our attitude is an emergency more than an option. For the planet they are going to leave to their own children, millennials must join this battle more than any other. To encourage them considering even more seriously the environmental protection as a real fight in which they have to take part, we chose to let the ones they listen to and follow explain concretely the real problem. Introducing: TooLatergram - The first social activation promoted by travel instagramers that simulates travels among amazing disappeared landscapes. We used pictures from devastated paradises and virtually cleaned them thanks to image retouching softwares. Famous travel igers were then invited to post those landscapes pics on their instagram accounts, just as if they were actually visiting those places. Instagram made from those forgotten places a reality for the followers... at least for a while. 1st step of the set-up: targeted instagramers posting a picture of a heavenly place. Thousand of followers wishing to be there too: Beautiful!, Wow, Stunning! A few days later: Instagramers posting a picture of the current situation at the exact same place. A beautiful beach in Thailand becomes one of the most polluted beaches in the world, the Great Barrier Reef superbly colored turns out to be ravaged by coral bleaching… This revelation picture comes with the message: Unfortunately, you won’t be able to visit this place anymore. #TooLatergram But there are still places that need our help to be saved. And we must rise before the tide does. Instagramers: - Sylvain Schots @nomadnocry - Teddy Verneuil @teddy_bear_photos - Romain Leclerc @nvmero - Guillaume Ruchon @guiruch - Little Gipsy @littlegipsyblog - Charlène @charlenedesdoits And for IG stories : - Joanna Lemanska @misscoolpics - Mary Quincy @maryquincy - Capra311 @capra311 Digital advertisement created by TBWA, France for WWF, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Kingdom for Visit dubai, within the category: Hospitality, Tourism.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.

Across this great nation, guys are lasting a minute, sometimes less. It's a problem so severe that not even imagining Fidel Castro during sex can help. But perhaps it's not their imagination that's lacking—maybe it's something they ate. It turns out that eating meat isn't good for your meat. Studies show that vegans actually last longer than meat-eaters. Digital advertisement created by Matter, United Kingdom for PETA, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

Film advertisement created by Crispin Porter + Bogusky, United States for The Climate Reality Project, within the category: Public Interest, NGO.

Content advertisement created by Deutsch, United States for Volkswagen, within the category: Automotive.

Ambient advertisement created by OpusMultipla, Brazil for Detran PR, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for Sportsbet, within the category: Gambling.

Digital advertisement created by Soda, Russia for Viasat, within the category: Media.

Film advertisement created by DDB, Mexico for Filter Magazine, within the category: Media.

Film advertisement created by Altmann + Pacreau, France for Stihl, within the category: Electronics, Technology.

To show how easy is to use Brazilian credit card, Elo via Google Pay, we asked a guy to jump out of an airplane and buy a parachute while in free fall. Content advertisement created by Wieden + Kennedy, Brazil for Elo Card, within the category: Finance.

Film advertisement created by McCann, Ireland for Hunky Dorys, within the category: Food.

Film advertisement created by BBH, United Kingdom for Yeo Valley, within the category: Non-Alcoholic Drinks.

Storytelling is a part of the human fabric. And there are stories all around us – ones that entertain, delight, sadden, and anger. But perhaps the best kind of stories are those that inspire, and ultimately are powerful enough to change the world. This piece is a celebration of the masterful storytelling that Brandon Stanton brought to us through Humans of New York, one of his most viral stories being that of Ms. Stephanie aka Tanqueray, a 76-year-old former stripper. Suddenly unable to approach subjects on the street due to the 2020 pandemic, Brandon had to readjust the way that he connected with people. In a time when we only had our screens, Brandon created intimacy for his audience over the internet. The result was a unifying tapestry of uplifting stories in a time we needed them the most.

Film advertisement created by Brick, Turkey for Rockstar, within the category: Non-Alcoholic Drinks.

Editing Company:  Whitehouse Post London Mix: Ed Downham Digital advertisement created by Cheil, United Kingdom for Samsung, within the category: Electronics, Technology.