KLM airlines has launched a new “‘Economy Comfort zone in response to customer demands for greater comfort and more choice in Economy Class on intercontinental flights.” To publicize their new spaces on board (i.e. up to ten centimeters more legroom and back supports that can recline twice as far), they put a man sitting on what looks to be an invisible chair at the Manchester Airport.

This is a media-first use of that technology in advertising, or in any other medium. We reached new born dads at a point they really listened to our message. Beard fashion was bad for Gillette and for babies, whose only language of communication is touch. Research proved that soft warm contact is essential for development. We convinced dads to sacrifice their beards by launching the first-ever skin to surface Haptics campaign. Haptic technology uses electrostatic forces to manipulate the friction between finger and screen. Our tablets featured in maternity wards, birth classes and baby-fairs enabling expecting parents to contrast the scratch of a beard stubble vs. a clean-shaven face, just as a baby would. Digital advertisement created by Grey, Israel for Gillette, within the category: Health.

Film advertisement created by BSSP, United States for NBA 2K, within the category: Gaming.

Are executives happy? Even though happiness remains a personal matter, professional life influences necessarily the personal one. In a full employment and « war of talents» context, executives get the possibility to ask themselves the right questions, they get the chance to consider other professional horizons and get the power to choose their employers. That is the message Cadremploi wishes to address to executives through their new signature « Have the ambition to be happy » and its powerful communication campaign executed by Gloryparis that handles with humour resignation and its benefits. Film advertisement created by Gloryparis, France for Cadremploi, within the category: Professional Services.

Film advertisement created by Commonwealth, United States for Detroit Institute of Arts, within the category: Recreation, Leisure.

Film advertisement created by BBH, United Kingdom for The Guardian, within the category: Media.

Just how committed can one company be about telecom cloud migration? A new Amdocs employee is about to find out… Digital advertisement created by McCann, Israel for Amdocs, within the category: Electronics, Technology.

Film advertisement created by TBWA, New Zealand for New Zealand Tourism, within the category: Transport.

Digital advertisement created by Ogilvy, Lithuania for Tele2, within the category: Media.

Film advertisement created by BBH, Singapore for Samsung, within the category: Electronics, Technology.

Outdoor advertisement created by FCB, Kazakhstan for Tikkurila, within the category: House, Garden.

Film advertisement created by The&Partnership, United Kingdom for Lexus, within the category: Automotive.

Ambient advertisement created by Ogilvy, India for Allen Solly, within the category: Fashion.

Film advertisement created by The Hive, Canada for Wonder Bread, within the category: Food.

Each year, over 100,000 children in Asia are born with cleft conditions, birth defects that turn the simple act of eating into a challenging task. In order to raise awareness of the situation, Smile Asia wanted people to empathize with the struggle these children go through every day. The Cleft Collection, a unique set of cutlery, was deliberately designed to change the way people eat so they can experience how difficult every meal is for children with cleft lip and palate. With the help of the Ritz-Carlton, the silverware was first unveiled at a dinner event. Unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal. Experiential advertisement created by McCann, Singapore for Smile Asia, within the category: Public Interest, NGO.

Film advertisement created by Y&R, United States for New York Organ Donor Network, within the category: Public Interest, NGO.

Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

The Music Method experiment was carried out to see if playing music can improve the working environment in terms of healthier and happier employees. Content advertisement created by Pool, Sweden for Yamaha, within the category: Electronics, Technology.

the Christmas countdown has begun and shoppers are getting into the present-hunting rush. But what they don’t always take into account is overconsumption and its increasingly drastic effects on our environment. Plastics, deforestation, transport, this time of year has a detrimental impact on our planet. To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. In less than a month, children around the world will wake up on Christmas day to a host of presents under the tree – an estimated 60 million toys in France alone. That means lots of packaging and gift wrap, not all of which is easily recyclable. It’s also a time of feasting, when consumption of meat and fish, particularly salmon rises. Unfortunately, salmon farming has crushing consequences on the environment – for every kilogram of farmed salmon, 7 kilograms of wild fish lose their life. Sea Shepherd France, the independent NGO that relentlessly tracks down those responsible for the most harmful effects on our oceans, is hoping to raise awareness through ‘Operation Ocean’. Everyone knows the rules of the traditional version: meticulously remove different body parts from Cavity Sam without touching him directly. ‘Operation Ocean’ gives players the chance to save a dolphin, by removing a fish hook, net, toothbrush, chemical bottle or cigarette butt. Integrated advertisement created by Braaxe, France for Sea Shepherd, within the category: Public Interest, NGO.