Digital advertisement created by Centrade Cheil, Romania for Samsung, within the category: Electronics, Technology.

Film advertisement created by Ignited, United States for Sanuk, within the category: Fashion.

Digital advertisement created by Nina, Argentina for Callia, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Havas, France for Ubisoft, within the category: Gaming.

Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Canadian Production Service Company: Transmission Inc. Digital advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

Mosquitonic Transforms Leftover Tonic Water into Mosquito Repellent. Direct advertisement created by BBDO, Italy for Thomas Henry, within the category: Non-Alcoholic Drinks.

Integrated advertisement created by VMLY&R, United States for Wendy's, within the category: Food.

Digital advertisement created by Wunderman, Argentina for Wunderman Buenos Aires, within the category: Agency Self-Promo.

Film advertisement created by TDA Advertising & Design, United States for FirstBank, within the category: Finance.

Film advertisement created by Little Big Engine, United States for Chirp, within the categories: Health, Personal Accessories.

When we read to our children together we experience something interesting, important, and unforgettable. Unfortunately, thousands of orphans across Russia don't have this luxury; they don’t always have someone near who can read them and give care and attention they need so much. With Change One Life Charitable Foundation, we created 'Read to Me', the channel on Youtube and OK where we upload orphans’ videos with their requests to read to them and where celebrities read them in return. Through these channels we will also gather funds for the foundation with the help of pre-rolls monetization, this technology was used for the first time in Russia for a charitable campaign. Now everyone can help orphans by joining the Read to Me project, watching the readings, and not skipping ads while watching, a part of money paid by advertisers is transferred to the Foundation account. Film advertisement created by Y&R, Russia for Change One Life, within the category: Public Interest, NGO.

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage. We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite. Check it out and vote for your favorite here: http://bit.ly/2JIooWQ Film advertisement created by MullenLowe Group, South Africa for Men's Health, within the category: Media.

In celebration of MGM Resorts International’s album UNIVERSAL LOVE, our collection of reimagined wedding songs for the LGBTQ community, Kesha has unveiled the music video for her song “I Need a Woman to Love Me” which appears on the album. The special music video directed by Lagan Sebert, sees Kesha on a journey to Vegas to officiate a same sex wedding. The wedding took place at Bellagio in Las Vegas on March 26th, the anniversary of the first same sex marriage license issued in the US. The couple in the video, Dani and Lindsay, were selected after they shared a heartfelt video showcasing their excitement to be married in Vegas. This wedding marks the third time Kesha has officiated a same-sex wedding. UNIVERSAL LOVE, celebrates the enduring and overwhelming power of love and music to unite and includes six boundary-changing songs from Bob Dylan (“He’s Funny That Way”), St. Vincent (“And Then She Kissed Me”), Benjamin Gibbard of Death Cab for Cutie (“And I Love Him”), Kele Okereke of Bloc Party (“My Guy”), Valerie June (“Mad About The Girl”), and Kesha. The compilation album, produced by MGM Resorts in conjunction with global advertising agency McCann, is a natural extension of MGM’s two decades of advocacy work with the LGBTQ community and the company’s desire to advance initiatives that unite humanity. More than a decade before same-sex marriage was legalized, same-sex commitment ceremonies were performed at chapels at MGM Resorts’ properties. Film advertisement created by McCann, United States for MGM Resorts, within the categories: Hospitality, Tourism, Music.

Digital advertisement created by Entrinsic, Canada for RBC, within the category: Finance.

KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera. Digital advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Film advertisement created by Grey, United Kingdom for Kuoni, within the category: Professional Services.

Film advertisement created by Rosapark, France for Thalys, within the category: Transport.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.