Film advertisement created by Rosapark, France for Cdiscount, within the category: Retail Services.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

A single droplet of fuel reacts in surprising ways as it contacts objects in its path, after being supercharged by the power of electricity from Hyundai’s award-winning IONIQ Hybrid. Film advertisement created by Innocean, United Kingdom for Hyundai, within the category: Automotive.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United States for Dove, within the category: Health.

Who says virtual assistants can't fall in love? On Valentine's Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine's, no love story is impossible. Make yours happen. Digital advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Grey, Israel for EMDA, within the category: Public Interest, NGO.

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In creative concept as well as in media. Thirdly, putting a smile of recognition on people's face would be our strongest weapon to take away any social barriers or feelings of embarrassment. Creative solution: As embarrassing as we may find talking about constipation, 'shit' is something we have no problems saying. In fact, 'shit' is in the Dutch Top 2 when swearing! In other words: 'Shit is sometimes easier said than done'. This hilarious, but at the same time very true insight, gave us the best tool possible to open up this subject in a straightforward way, to create an impact, generate some buzz and to put a smile on people's face. Execution for TVC: To prove that shit is easier said than done, we created a collage of several video fragments in which people say: 'Shit!'. They vary from footage found on YouTube to shots from TV programs. This compilation shows how easy people say: 'Shit!' and since it is rather explicit but funny at the same time, it opens the ears and eyes of our audience. Film advertisement created by Havas, Netherlands for Metamucil, within the category: Pharmaceutical.

Film advertisement created by Commonwealth, United States for Detroit Institute of Arts, within the category: Recreation, Leisure.

Statoil is upgrading their hot dogs, and we wanted the launch to be about making a gesture to their most loyal target group, the skilled hard-working people who stop by Statoil for a snack on their way to and from work every day. Digital advertisement created by SMFB, Norway for Statoil, within the category: Industrial, Agriculture.

That's how Assupol decided to honour Eagan Sithole, an emergency care worker who is fighting to save lives during the worst pandemic in a hundred years. Through the microcosm of Eagan's story, Assupol delivers a profoundly moving salute to all health workers across South Africa. Experiential advertisement created by Joe Public, South Africa for Assupol, within the categories: Finance, Public Interest, NGO.

In order to attract the brightest students Adecco offered the best job they had -The position as the Chief Executive Officer of the whole company. Digital advertisement created by TRY, Norway for Adecco, within the category: Industrial, Agriculture.

No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in paint, digital media, pattern making and also physical installations to bring new artwork to life. The collective stand for “More paint. Less hate." Launching during Black History Month in partnership with the New York Society for Ethical Culture and FRED & FARID #NoMoreBlackTargets is an artistic project to raise awareness of the danger of unconscious bias and how it may be perpetuating gun violence against young black males. In America, this violence against young black males is surging. For some reason, young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. This correlation was reinforced by an academic study featured by NPR, and published by Yara Mekawi and Konrad Bresin of the University of Illinois who studied trigger bias to examine whether race affects how likely a target is to be shot. This art project seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette. In shooting ranges, in permitting and instruction environments, anywhere someone is learning to use a firearm. The artists painted over the “human black silhouette” the most popular target for shooters to learn their firearm with artistic interpretations that turn the menacing black targets into beautiful, colorful, and optimistic art. Integrated advertisement created by Fred & Farid, United States for New York Society for Ethical Culture, within the category: Public Interest, NGO.

After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it. Content advertisement created by CHE Proximity, Australia for Virgin, within the category: Transport.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Film advertisement created by WCRS, United Kingdom for McCoy's, within the category: Confectionery, Snacks.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.