A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not. Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum. All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website. Direct advertisement created by Havas, Turkey for Finish, within the category: House, Garden.

Film advertisement created by Cheil, India for Samsung, within the category: Electronics, Technology.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Pfaff Harley-Davidson, within the category: Automotive.

In occasion of 70th anniversary of Porada, his founder Luigi Allievi (interpreted by Silvestro Sammaritano) remembers how he fell in love with wood while sketching and producing a new chair.

Outdoor advertisement created by Ogilvy, France for Etat Libre d’Orange, within the category: Beauty.

The Baltic Sea is one of the world’s most polluted seas. Despite 10 years of recovery efforts, oxygen levels in the Baltic Sea are their worst in 1,500 years. Baltic Sea Action Group challenged top Finnish influencers to hold their breath for a good cause. The goal of the campaign was to raise awareness of the problem and get companies to donate money for a healthier Baltic Sea. Film advertisement created by Taivas, Finland for Baltic Sea Action Group, within the category: Public Interest, NGO.

Film advertisement created by Grey, Thailand for Bar-B-Q Plaza, within the category: Food.

Film advertisement created by Erich & Kallman, United States for Reese’s, within the category: Confectionery, Snacks.

To make people sign up for Amnesty Lifeline, a global network of individuals standing up for human rights by signing online petitions, we decided to show them somebody else's signature before and after torture. Digital advertisement created by Hjaltelin Stahl, Denmark for Amnesty International, within the category: Public Interest, NGO.

Called The Brain’s Last Stand, the six-minute film references Kasparov’s notorious 1997 chess game against an AI opponent, when the Grandmaster - considered to be the greatest chess player the world has ever seen - lost to a computer called Deep Blue - so now he can take revenge against a video game. Hearthstone is a strategic card game that has been growing in popularity amongst the gaming community, but many new players feel like there’s a steep learning curve and a high barrier to entry. Film advertisement created by BSSP, United States for Activision Blizzard, within the category: Gaming.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

“Boo!” edition is four different ice cream packs you can play with. Just move the inside part of the pack up or down and the monster will change its face. Of course, every monster has its name and temper. Integrated advertisement created by ANGRY, Ukraine for Hercules, within the category: Food.

Film advertisement created by Pereira O’Dell, United States for Mini, within the category: Automotive.

The picture is all about Abeja’s spirit & values with “an attitude for realizing nonlinear innovations with technology to make effective contributions to our society”. Michał Misiński takes us for a journey through the – often contrary but constantly amazing places in Japan. With the visual & sound effects, this might be a truly immersive experience. Film advertisement created by Quark Tokyo, Japan for Abeja, within the category: Electronics, Technology.

Ambient advertisement created by Publicis, Brazil for Maggi, within the category: Food.

Film advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Schédio, United States for Novotel, within the category: Hospitality, Tourism.

The international design and consulting firm IDEO reached out to BIEN from their San Francisco office with a challenging project: help them create a marketing video for the launch of Shape, their new collaboration product. IDEO is working to solve huge global challenges, so they wanted the Shape video to reflect their current initiatives–the future of automobility. To highlight how Shape works, we used the story of Ari and how she used a proven framework to solicit ideas, gather feedback and foster close collaboration among a group of enterprise peers. In the end, Ari’s team comes up with some cool—and some wacky—ideas that could one day solve all of our mobility and traffic issues. Ari is able to quickly solicit feedback on the ideas, iterate and eventually develop a final prototype. BIEN was responsible for creative direction and animation, working hand in hand with the IDEO team and their illustration partner Cassandra Fontaine to create a unique video featuring an original music score by the talented Kevin Boenzli. The guiding strategy was to create something you’ve never seen or heard before. We didn’t want to create just another explainer style video. As a production partner, we were involved early on, shaping the overall direction and style of the video and offering visual solutions on the fly throughout the process to address client feedback. For animation, we used a variety of techniques – cel animation for the characters and 2D motion graphics for everything else. This allowed us to add some quirk and nuance to the star of the show, Ari, while keeping the budget within reasonable limits. This project required us to animate low riders, mech suits, drones and flying cars. So yeah, we had a great time doing it! We were able to use Shape to organize this project and we highly recommend you giving it a try. Learn more at IDEO.com. Content advertisement created by Bien, United States for IDEO, within the category: Electronics, Technology.

Film advertisement created by Isobel, United Kingdom for Kelly's, within the category: Food.