Film advertisement created by JWT, India for Forevermark, within the category: Personal Accessories.

Film advertisement created by Herezie, France for Fabri, within the category: House, Garden.

Film advertisement created by BBDO, Lebanon for Loto Libanais, within the category: Gaming.

Digital advertisement created by Ogilvy, Singapore for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Argentina for H2oh!, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

Film advertisement created by BBDO, France for France ADOT, within the category: Public Interest, NGO.

In Tunisia, a market driven by youth, Orange had the best 4G. But was not known for it. We showed its speed and coverage by choosing Retro-gaming - a huge trend with Tunisian youth - and created a product demonstration that worked at its best - only on Orange’s network. Now, Street Fighter is Tunisia’s most popular retro-game. But while the game has characters from many different countries, it never had one from Tunisia. So, we tapped into the most famous, iconic and hilarious street fighters of Tunisia - THE HARZAS – women who work in Turkish baths called Hammams - and FIGHT over stealing each other’s clients! Introducing: THE HAMMAM FIGHTER! As a branded mobile game driven by social media, Hammam Fighter featured two Harzas in an iconic showdown, each with their own UNIQUELY TUNISIAN range of weapons, and finishing moves such as The Slipper Smackdown, The Finger in the Eye, and The Towel-Drop! The game worked seamlessly on Orange’s network. And not as smoothly on other networks. For gamers when even a second’s delay could mean life or death, this demo of Orange’s 4G made existing users happier and made non-users sign-up to Orange. Digital advertisement created by FP7, Tunisia for Orange, within the category: Gaming.

Outdoor advertisement created by Bulldozer, Sweden for Bramhults, within the category: Non-Alcoholic Drinks.

Experiential advertisement created by Marcel, France for DS, within the category: Automotive.

Film advertisement created by Herezie, France for Optifog, within the category: Health.

Seeding:The Viral Factory Film advertisement created by Elbkind, United Kingdom for Mercedes, within the category: Automotive.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

Film advertisement created by Hill Holliday, United States for Clark Bar, within the category: Confectionery, Snacks.

Film advertisement created by Mother, United Kingdom for Stella Artois, within the category: Alcoholic Drinks.

Digital advertisement created by M&C Saatchi, United Kingdom for Africa United, within the category: Public Interest, NGO.

Autistic kids fear loud noises, imagine catching diseases in public transport or possibility of being hit by tree thus missing therapy. Google Home’s new call and voice printing feature allows them to get at home therapy from their therapists in complete privacy (activated by only their voice). They can also learn how to build resistance by playing trivia games using the audio and lights control feature of Google home. Film advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel. The new approach to road danger reduction communications moves away from traditional shock tactics, prompting drivers to think differently about their speed by reframing it through the eyes of those closest to them. New research, commissioned by TfL, has identified that two thirds of car passengers have felt uncomfortable with speed when driven by a friend or family member, and almost 30 per cent of car passengers, would feel uncomfortable asking a friend or family member to slow down. This worrying statistic suggests that many drivers may be driving in London unaware that they are driving at an unsafe speed and that their passengers feel uncomfortable about this. 103 people have tragically died on London’s roads already this year and analysis by TfL of historical casualty figures recorded by the Police suggests that speed accounts for 37 per cent of all deaths and serious injuries. Collision data from around the world is very clear. It shows that the faster a vehicle is travelling; the more likely a collision will occur because the driver has less time to react, stop or avoid the collision; and the more severe an injury resulting from the collision will be. While many people driving may feel they are driving safely by adhering to speed limits, their speed may be considered unsafe due to other factors, such as being near to a school, a busy location with many other road users, weather conditions, turning at a junction or driving over or through speed restrictions too quickly. The TV spot shows this all too often reality, with the camera focusing on the passengers in the car; children and adults with an internal monologue. The reactions on their faces perfectly highlight the insight that even if the driver isn’t watching their speed, everybody else is. Similarly a powerful out of home print campaign features close up shots of passengers in the car; their eyes wide. Film advertisement created by VCCP, United Kingdom for Transport for London, within the category: Public Interest, NGO.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.