Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. Daniele DelNero Direct advertisement created by Serviceplan, Germany for Fyffes, within the category: Public Interest, NGO.

Artists from Rovio, Supercell and various other Finnish startups are collaborating on a major employee driven production under the name “IronDanger”. The film, produced independently by artists in their free time, is a sign of the close collaboration and buzz between gaming companies in Finland. IronDanger will celebrate Finland’s 100th anniversary in 2017, and bring to life the story of Kalevala, an ancient epic tale that has shaped Finland’s identity.

100 % renewable advertising funds research that could save the planet. In the films we see commercials from 1960 reused with new voice-overs pointing customers to sign-up for Skellefteå Kraft’s offering: 100 % renewable force. We get the message that money saved by using old clips instead funds important climate-friendly research into solar power. Film advertisement created by Volt, Sweden for Skellefteå Kraft, within the category: Electronics, Technology.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Digital advertisement created by Saatchi & Saatchi, Israel for Or Yarok, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

Digital advertisement created by VCCP, Spain for Spanish Association of Adolescents and Young Adults With Cancer, within the category: Public Interest, NGO.

Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.