Film advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Recreation, Leisure.

ALDI has launched a new campaign to reassure the nation their low prices aren’t going anywhere. Film advertisement created by BMF, Australia for ALDI, within the categories: Public Interest, NGO, Retail Services.

Film advertisement created by David, United States for Budweiser, within the category: Alcoholic Drinks.

Film advertisement created by MVNP, United States for First Insurance Company of Hawaii, within the category: Finance.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Direct advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Ambient advertisement created by BBDO, Colombia for Exito Group, within the category: Public Interest, NGO.

Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Ambient advertisement created by Grey, Ecuador for AER, within the category: Public Interest, NGO.

Film advertisement created by La Fuerza, Spain for Bepoppins.com, within the category: Professional Services.

Audio Mix: POP Sound, L.A. Film advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Film advertisement created by Mechanica, United States for Forcepoint, within the category: Professional Services.

Do you know what holds back young men in Czechoslovakia from achieving their dreams? Porn! Energy drink Semtex and retired king of porn - Robert Rosenberg, have decided to bring this procrastination to an end... Digital advertisement created by Zaraguza, Slovakia for Semtex, within the category: Non-Alcoholic Drinks.

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. Film advertisement created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

Jägermeister stands for friendship. The brand is active wherever friendship is celebrated. But how can you reach people right where they chat to their friends on a daily basis? On their smartphones. In Messengers. The idea: Jägermeister “Jäm Bot” – the first chat bot, that raps. Featuring two of Germany’s most popular rappers, Eko Fresh and Ali As, the bot turns a regular Facebook Messenger message into the most personal rap video ever made. Using artificial intelligence, the chat bot asks the user some essential questions for the message: The name and gender of the recipient, and the purpose of the message. Jäm Bot then sent this information live into a recording studio to the rappers. They transformed it into a personalized music video. Finally, Jäm Bot sent the video back to the users. Chat Bots are programs in messenger apps that offer services via a human-like dialogue. Currently, chat bots are used for example to configure products, book flights and subscribe to news services. At the heart of the campaign was the live event on December 6th, 2016 with Eko Fresh and Ali As in the recording studio. Working together with the bot, the artists turned countless chat messages into rap videos. Jäm Bot offered the fitting occasions by itself. What should your message say?: A toast to friends? Apologize for leaving a party? Or just tease somebody a little? These are just some of the many possibilities offered. The event was broadcasted from the recording studio on Facebook Live. A mix of blog posts by influencers, Facebook messenger ads, video ads and Instagram ads completed the campaign by creating buzz and winning lots of new participants. Film advertisement created by La Red, Germany for Jagermeister, within the category: Alcoholic Drinks.

All the things a bank won’t ask, but a fraudster will! Our latest film “It Wasn’t Me”, in collaboration with Dubai Police, gives you the do’s and don’ts of keeping your identity and account secure at all times. #YourSecurityOurHappiness #Dubai#UAE #SecureYourAccount

Digital advertisement created by Grey, United Kingdom for Scope, within the category: Public Interest, NGO.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, France for Persol, within the category: Personal Accessories.