Film advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

Collaboration between Samsung Serbia and local urban fitness influencer Jasmina Aleksandrov, teamed up together to promote healthy lifestyle and new Gear S2 and Gear Fit2 as trusty companions in making daily life more easy and enjoyable. Samsung Serbia has launched a YouTube Channel “Urban Fitness Galaxy”, HIIT fitness program powered by Galaxy Gear 2 and Gear Fit2. During the 4-week program consisting of 20 sessions Jasmina Aleksandrov, one of the best fitness trainers in Serbia, has guided thousands of people through YouTube series of daily trainings powered by latest Samsung technology. Campaign reached over 750.000 views so far, and it’s growing. Digital advertisement created by Starcom, Serbia for Samsung, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, United Kingdom for Sipsmith Gin, within the category: Alcoholic Drinks.

Nature Valley partnered with Erik Weihenmayer, a blind climber and adventurer, to make an invitation to experience the outdoors with much more than just the sense of sight. Film advertisement created by Casanova Pendrill, United States for Nature Valley, within the category: Food.

Health Care in Poland is underfunded. This is especially evident in the case of cancer patients. There is very limited or no access to the new generation of drugs. Several treatment methods, like immune therapy or molecular targeted chemotherapy, are not available in Poland, nor funded by the National Health Fund. Alivia is an Oncology Foundation that believes that more often than not, in Poland the most important missing factor in the fight against cancer… is money. In our non-for-profit campaign, we followed the road less travelled. Instead of the cliché route of “emotional blackmail” we chose to empower people, to give them hope and show them that cancer is something you can fight and conquer. With the help of essential resources, cancer can be defeated. Crayfish in Polish is cancer. Film advertisement created by DDB, Poland for Alivia, within the category: Public Interest, NGO.

“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with our unconscious bias. It’s used in jest, as a slight and even in outright confrontation – the fact of the matter is that all South Africans have used the phrase at one time or another. We’ve all been guilty, some more than others, of you peopling our people. Here’s the thing, the over-simplified ideas and assumptions we make are what divide us – and ironically, it’s what makes you people all the same, Nonke (all of you)! Film advertisement created by M&C Saatchi, South Africa for Nando's, within the category: Food.

Digital advertisement created by Bowling, Belgium for IP, within the category: Professional Services.

Audio advertisement created by Leo Burnett, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Ambient advertisement created by Staff, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

Ambient advertisement created by TBWA, Paraguay for WWF, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, China for Milka, within the category: Confectionery, Snacks.

Digital advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.

Digital advertisement created by VML, United States for Union Station, within the category: Transport.

Mendorato, the Santa Helena's golden Japanese peanut, consolidates itself as the soccer partner of the Brazilian fan. In his last campaign, Mendorato is the protagonist of the preferred consumption moment among football lovers: watch his beloved team accompanied by a good appetizer. And it scores a "Great Goal of Flavor"! Check out the film and the behind-the-scenes of this artillery production. Digital advertisement created by Alta Comunicazione, Brazil for Mendorato, within the category: Confectionery, Snacks.

Film advertisement created by Dead Famous, Canada for Credit Unions of Canada, within the category: Finance.

Direct advertisement created by Cheil, Hong Kong for Very Chocolate, within the category: Confectionery, Snacks.

A visual narrative based on a poem. It entails a family believing in the power of their dreams and how they live it through their home, designed by Garnet Lifestyle Homes. The world of their dreams is their reality!