Digital advertisement created by Arcana Academy, United States for Kilz, within the category: House, Garden.

To show that Hotpoint Natis washing machine is perfect for delicate washing, we decided to wash the thing you really care of — a million rubles in cash. Digital advertisement created by Friends, Russia for Hotpoint, within the category: Electronics, Technology.

How do we show that Ford Predictive Technologies help people to drive by predicting the unpredictable? Digital advertisement created by GTB, France for Ford, within the category: Automotive.

We Are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a fully decked-out plane-cum-dancefloor which nose-dived intermittently to induce weightlessness whilst Mike Cervello dropped his massive tune. The unique stunt is part of the tequila-flavoured beer brand’s wider ‘Release Your Inner Tequila’ campaign that promotes wild experimentation in dance music culture. This innovative experiment is released as the music video to Dutch DJ Mike Cervello’s epic dance tune, ‘Smack!’, which he remixed especially for this project. Scientifically researched and engineered, Mike worked closely with the science team and agency, We Are Pi, to discover the best way to optimise the bass drop, stretching the sounds to enhance the transition to zero gravity. Experiential advertisement created by We Are Pi, United States for Desperados, within the category: Alcoholic Drinks.

Digital advertisement created by Large Productions, United States for Marriott, within the category: Hospitality, Tourism.

Film advertisement created by DDB, France for Honda, within the category: Automotive.

Film advertisement created by Droga5, United Kingdom for Uniqlo, within the category: Fashion.

Digital advertisement created by Vice, United Kingdom for God Morgon, within the category: Food.

Film advertisement created by DVNA, France for Yves Saint Laurent, within the category: Fashion.

Advertising Agency: Windfor's, Tbilisi, Georgia Film advertisement created by Windfor's, Georgia for GPI Insurance, within the category: Finance.

As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers.For Bepanthen Baby, the diaper rash cream from Bayer, we turned OOH posters into diaper changers, or “Poosters,” that could be laid on otherwise questionable countertops to create a sanitary space to change your baby. Pooster dispensers were placed at strategic points around the city of São Paulo. Made with anti-allergenic paper and ink, the Poosters featured Instagram-worthy illustrations that, with the babies placed on top, transformed the little ones into baby heroes, baby bees, baby angels, and more. A simple idea that increased brand experience and gave parents a reliable solution to tackle the unpredictability of dirty diapers. Film advertisement created by JWT, Brazil for Bepanthen, within the category: Pharmaceutical.

Film advertisement created by Havas, United Kingdom for Britain’s Beer Alliance, within the category: Public Interest, NGO.

Film advertisement created by Therapy, United Kingdom for Arm & Hammer, within the category: House, Garden.

It is neither the first, nor the last move by Vodafone Egypt to impact people's lives and transform mindsets. "E3rafli" is one of the newest initiatives by the Sustainable Business unit in Vodafone Egypt. E3rafli is a mobile application that is meant to empower the visually impaired public with a set of necessary tools to be more independent. Additionally, what makes this initiative remarkably indubitable is that the owner himself is visually impaired; proving that the lack of sight is irrelevant in the minds of a true visionary. Although TMI. MEA had the pleasure to work on this project shy of just a couple of months ago, our strategy in TMI was to turn a communications piece into a beautiful story with the essential purpose of inspiring the visually impaired demographic in Egypt through a lovely sound experience, as well as inspiring the entire Egyptian community through demonstrating the use of the application in real life. The copywriting came very descriptive to visualize what we see on screen for the visually impaired people, coupled with brilliant musical tones to be able to touch the hearts of the audience. We meant to create a story that is more of a short film than a commercial, thus literally bringing the film industry to the advertising world! Digital advertisement created by TMI, Egypt for Vodafone, within the category: Electronics, Technology.

Taiwan category sales volume was in decline. To increase condom purchases we needed to remind our young audience of the risks of unprotected sex —task effectively done in other markets via sampling. Given the cultural taboos in Taiwan, regular promoters in the streets were not being able to achieve the daily contact goals. We had to find a new and more effective way to get our products into the consumer hands to start conversations. All Taiwanese generations frequently consult fortune-tellers to know their fate in wealth, health and specially love. With a very limited budget we created an unbranded fortune-teller machine called “Xerud” and placed it in bars, nightclubs and karaoke bars where the inhibitions are lessened. “Xerud” handed out predictions related to one’s sexual life and relationships together with the most relevant sample condom based on the forecast and the product benefit. The sample pack also contained educational tips about safe sex. In average a street promoter handed out 23 samples an hour while “Xerud” handed out an average of 77. Most importantly we’ve softened inhibitions and started meaningful conversations. The full campaign was led by sampling but also had a TVC, print/online ads, online predictions, a Facebook page and in-store POSM. The impact on the sales volume was a 4% increase while the category sales volume was in negative growth, -5%. The Durex market share also reached an historical high in February 2011 with 54.7%. Additional credits Ambient advertisement created by Ogilvy, Taiwan for Durex, within the category: Health.

For the award winning design label ‘Brothers and Sons’, we digitally reproduced 5 of their iconic designs. This creative freedom produced amazing results that really embody the ‘Breaking Standards’ vision. The 5 videos were displayed during the launch of the ‘Brothers and Sons’ brand at Salone del Mobile 2017 in Milan. Digital advertisement created by Nohau, Netherlands for Brothers and Sons, within the category: House, Garden.

Warner Bros. along with 5SEIS agency presented with a magnificent double stand in Argentina Comic-Con 2019. Warner Channel and Warner Bros. Pictures present their most important premieres and their main shows with activities for all ages. A double stand of more than 650 square feet, connected with a lighting arch of more than 20 feet high; visited by more than 70,000 people in the 3 days of the convention. Many fans dove in the universes of each property and participated in interesting activities of The Big Bang Theory, Young Sheldon and Riverdale, and the upcoming film Godzilla 2: The King of Monsters, Annabelle 3: Comes Home and IT: Chapter 2. The Big Bang Theory, in the last season, had an innovative interactive projection with the best moments of the series´s 12 years. The fans revived moments of the beloved characters; bringing to life the static periodic table of elements. A large Godzilla with roar, lights, and rays, welcomed the attendees who made a colorful video inspired by the King of Monsters. The Riverdale ´s fandom happily entering the Pop's Chock' lit Shoppe created in Buenos Aires. They could sit at the table of the characters and set the perfect scene in the jukebox. Luminous logos, ambiance and many elements of the series, including original jackets, made the participants have their ideal photos and share them with the hashtag #RiverdaleEnWarner. Thousands of photographs were printed in polaroid style as a souvenir of participation. In Annabelle 3: Come home, we welcomed the terror. The brave ones who entered the Warren Family´s basement could visit the room of artifacts and were surprised by various paranormal events. Accompanied by the priest, the visitors came to see Annabelle, although she did not always stay there with them. With Young Sheldon the participants tested their intelligence with two scientific activities. They had to pass a gravity test in which a ball is thrown at the exact time so that it hits a doll in full free fall. As if that were not enough, in the test of spatial aptitude the fanatics were in charge of launching a rocket into outer space. On IT: Chapter 2, we had the iconic red balloons and thousands of fans took their multi-camera boomerang specially designed with the participation of Pennywise. 500 red balloons given which flooded the convection and everybody witnessed that "We all float down here". In social networks, the scope was maximized, in unique and creative posts, the participation of digital Influencers, the creation of daily video capsules and in the countless number of photographs shared by the visitors. A large-scale project, with a large-scale impact. Thank you. Experiential advertisement created by 5SEIS, Argentina for Warner Bros., within the category: Movies.

Ambient advertisement created by Saatchi & Saatchi, Israel for Bekol, within the category: Public Interest, NGO.

This is one of those commercials you agree to make without no budget at all. Just to show that advertising can kick ass. For Dutch lemonade brand Neko Jusu we made a japanese advetising inspired film that is so bizarre yet totally logical that we wonder why nobody else did it before. Because yes, cats rule the world. And because you may now realize that we all live in a cat-matrix. It may even explain why youtube became big by showing all those cut cat videos. Digital advertisement created by Khanna\Reidinga, Netherlands for Neko Jusu, within the category: Non-Alcoholic Drinks.

The internet has allowed us to eradicate geographical boundaries and tear down barriers against free speech. But it also has allowed hate groups tor reach out to potential recruits and radicalise them. White supremacists. Anti-LGBT hate groups. Even terrorist organisations like Daesh (also known as ISIS). While their aims may be fundamentally different, their journey seems chillingly similar: brutal bloodshed and destruction in the real world that started with radicalisation in the online world. What’s even more frightening how a lot of these recruits are merely insecure or margnisalised youth struggling to find their place in the world. In fact, some of the online recruitment and engagement campaigns run by these hate groups could put some brands to shame. With active social media engagement involving their own twisted versions f internet memes, forums numbering hundreds of thousands, and even slick pieces of branded content. Digital advertisement created by Miami Ad School, Mexico for Google, within the category: Electronics, Technology.