Film advertisement created by Saatchi & Saatchi, United Kingdom for Toyota, within the category: Automotive.

Film advertisement created by JWT, United Kingdom for First Direct, within the category: Finance.

Film advertisement created by Grey, Malaysia for Pantene, within the category: Beauty.

Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elfs, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching. Ambient advertisement created by NBS, Brazil for Oi, within the category: Electronics, Technology.

Direct advertisement created by The Marketing Store, Brazil for Shell, within the category: Automotive.

Film advertisement created by DDB, United States for State Farm, within the category: Finance.

Film advertisement created by Ogilvy, United States for American Diabetes Association, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Ireland for Department of Justice, within the category: Public Interest, NGO.

Film advertisement created by Shackleton, Spain for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by Milk, Lithuania for IKEA, within the category: House, Garden.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

Film advertisement created by Hjaltelin Stahl, Denmark for IKEA, within the category: House, Garden.

Film advertisement created by McCann Health, United States for Phexxi, within the category: Health.

Biarritz to Marseille – the road-trip of photographers who crossed the Pyrenees at the wheel of their GS. Film advertisement created by X-Prime, France for BMW, within the category: Automotive.

Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace Experiential advertisement created by Pixel and Pixel, Spain for Mercedes, within the category: Automotive.

Film advertisement created by Brothers and Sisters, United Kingdom for The Fableists, within the category: Fashion.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

Film advertisement created by BBDO, Australia for Ergon Energy, within the category: Industrial, Agriculture.