To highlight Air Canada’s commitment to customer service excellence and its award-winning business class as voted by Skytrax, we developed a new integrated campaign focused on the business traveller’s journey. The hero piece is a 60-second video that captures Air Canada’s commitment to fly every mile in their customer’s shoes by showing the seamless end-to-end experience of business travellers, from priority services and exclusive lounge access to onboard customer service excellence. Film advertisement created by FCB, Canada for Air Canada, within the category: Transport.

Ambient advertisement created by FCB, Mexico for Más por Más, within the category: Media.

Digital advertisement created by Preacher, United States for WildAid, within the category: Public Interest, NGO.

Film advertisement created by Blammo, Canada for Project Winter Survival, within the category: Public Interest, NGO.

Discover what happens when curiosity takes over and little Sammy sneaks into the hotel laundry room...!

During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM. We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr. Integrated advertisement created by Havas, France for Transavia Airlines, within the category: Transport.

Digital advertisement created by Wunderman, Peru for Banco de Credito del Peru, within the category: Finance.

Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don't seem to care about the dangers of using their mobile phone whilst driving. Film advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Germany for True Fruits, within the category: Non-Alcoholic Drinks.

COANIQUEM is a Chilean foundation with presence in Latin America and the US that treats burned children both physically and emotionally. The campaign is about #ConsejosCOANIQUEM (COANOQUEMTips) to prevent burns. And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of adults, a very high statistic that is unknown to the Public Opinion. For the first time children who unfortunately have gone through these type of situations themselves are the ones giving us the advice. In their healing process, both physical and emotional, these children give an example of resilience and courage so that together, we can reduce devastating numbers.

For over 400 years, Black Americans have endured systemic racism and horrific violence that have yet to be rectified in the form of true societal equity. On the 100-year anniversary of the Tulsa Massacre, when a violent white mob burned 35 thriving community blocks known as “Black Wall Street” to the ground and killed hundreds of Black people, the veteran activists at the #breathewithme Revolution have announced the Black America Refund, which seeks to bring economic justice and direct relief for Black families and communities. To raise awareness and encourage donations to the Black America Refund, #breathewithme Revolution has joined forces with the recently formed creative agency Atlantic New York for a short film that outlines the powerful history of Black Wall Street, and subsequent forms of oppression that have led to the fund’s urgent need. The film was produced with archival footage in partnership with Cut & Run, Heavy Duty Music and Ameba. Film advertisement created by Atlantic, United States for #breathewithme Revolution, within the category: Public Interest, NGO.

Audio advertisement created by Agencia3, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

This satirical spot urges everyone to #drivechange towards a carbon free society. Ahead of one of the most important summits of our time - COP26 - Greenpeace have launched ‘Haters Gon’ Hate’, a campaign to drive change and educate people about the future of mobility in a zero-carbon society. There are still haters because even the greatest of futures comes with its share of those. The haters in the film are some of the counted few that pine for the old days when gasoline, vast highways, and oversized SUVs still reigned supreme. Everything the haters miss is precisely what makes this vision of a carbon-free future worth fighting for the rest of us. Film advertisement created by UltraSuperNew, Japan for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Voskhod, Russia for Vici, within the category: Food.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

A unique web series focusing on the people, passion and workmanship behind perfect driving moments. Watch all episodes at http://www.michelin.co.uk/every-gesture-counts Digital advertisement created by TBWA, France for Michelin, within the category: Automotive.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Film advertisement created by JWT, India for Kingfisher, within the categories: Alcoholic Drinks, Sports.