KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera. Digital advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Film advertisement created by Rosapark, France for Thalys, within the category: Transport.

Film advertisement created by BMF, Australia for Sportsbet, within the category: Gambling.

Film advertisement created by SS+K, United States for Jet.com, within the category: Retail Services.

Film advertisement created by DDB, Mexico for Filter Magazine, within the category: Media.

To show how easy is to use Brazilian credit card, Elo via Google Pay, we asked a guy to jump out of an airplane and buy a parachute while in free fall. Content advertisement created by Wieden + Kennedy, Brazil for Elo Card, within the category: Finance.

A direct mailing for Christmas lovers and haters as well. Just everybody's darling at christmas. Send to friends, partners and clients. Direct advertisement created by Mr Creative Rebel, Germany for Mr Creative Rebel, within the category: Agency Self-Promo.

We released a series of bulletproof posters and accompanying film, preceding Trump's speech at this year's NRA convention. The posters are meant to challenge existing background-check laws: Since those laws don't protect us, we created something that does. Outdoor advertisement created by Ogilvy, United States for Americans for Responsible Solutions, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, France for Stimorol, within the category: Confectionery, Snacks.

In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. Not only are they violated in the name of religion or gender but many times even their basic rights of education, health and safety are not with them. To change this and throw light on how a society fails if the queen is powerless, WAT Consult in association with Nanhi Kali has created a chess game wherein one player's queen cannot move at all, rendering it powerless while the other player's queen would have all her powers. Tania Sachdev, Chess Grandmaster was brought upon to deliver this message via the campaign video. She is seen challenging people to play the digital version of the chess game by taking the Powerless Queen Challenge on the website - www.powerlessqueen.com Film advertisement created by WATConsult, India for Nanhi Kali, within the category: Public Interest, NGO.

Digital advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Ambient advertisement created by Ogilvy, India for Fevicol, within the category: House, Garden.

Digital advertisement created by Thinkmodo, United States for CFG, within the category: Media.

Integrated advertisement created by McCann, Romania for MasterCard, within the category: Finance.

The films demonstrate what our online behaviour looks like in the real world, and how dangerous it can be. Film advertisement created by M&C Saatchi, United Kingdom for Royal Mail, within the category: Professional Services.

In order to announce the Puerto Rico Horror Film Fest, Badillo Saatchi & Saatchi created "AFTER DEATH", the first short film written by a dead person. The agency contacted a medium and in a real séance, they channeled the spirit of María Mercé, who narrated a story which was then taken to the screen by Salado and Director Nico Lacouzzi. Prior to this, a small documentary was filmed with experts who confirmed the possibility that someone from beyond could be the source of a script. In the story a couple falls in love to the rhythm of a song. The man dies tragically but he doesn't want to stop dancing to the song's tune with his live loved one. One day she decides she doesn't want to keep on dancing and that's when the problems begin. The short feature which promoted the festival transcended the realm of advertising and it became a news item in over 20 countries. It has also been requested to participate in the official selection of several movie festivals, giving the Puerto Rico Horror Film Festival a media coverage never achieved to date. This action consisted of two trailers and a poster plus the short film itself. Film advertisement created by Saatchi & Saatchi, Puerto Rico for Puerto Rico Horror Film Fest, within the category: Recreation, Leisure.

Film advertisement created by Soho Square, Greece for Fischer, within the category: Alcoholic Drinks.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Film advertisement created by BBH, Indonesia for Happydent, within the category: Confectionery, Snacks.