The film was tightly targeted to the Facebook feeds of 2.1M parents of children under 12 who use Facebook in the UK. Digital advertisement created by BBH, United Kingdom for Refuge, within the category: Public Interest, NGO.

Film advertisement created by Pitch, United States for The Bar Method, within the category: Health.

Digital advertisement created by McCann, United Kingdom for Hardys Wine, within the category: Alcoholic Drinks.

ICICI bank came up with an innovative product called The Bench: a smart bench that expands every time someone sits on it, to accommodate more people. Living in an extremely over-populated country like India is equivalent to no personal space specially in crowded public area. People have to adjust due to lack of space. We decided to a build a bench which expands every time bench gets fully occupied by people to create space for one more person. The bench has been placed at various places like R city mall. We will also be putting this benches at different ICICI bank branch to see how consumer react to these benches. An innovative product like The Bench means no more space crunch. Film advertisement created by Blink Digital, India for ICICI Bank, within the category: Finance.

Magnificently shot videos showcase the beauty of the feline in slow motion as it drinks, pounces and leaps in a never-seen-before way. Production House: City: Culture Creative and Co. Editor: Culture Creative and Co. Film advertisement created by Proximity, Canada for Whiskas, within the category: House, Garden.

Film advertisement created by Contagion, New Zealand for Orcon, within the category: Electronics, Technology.

While one of the world’s most beloved building toys has included figures representing emergency service workers, astronauts and even popular science fiction characters, it has never truly reflected the parasport community. Until now. To continue its tireless efforts around championing inclusivity, the CPC has launched the “ParaExpansion Pack”. This new toy prototype features 11 custom minifigure pieces representing individuals with disabilities, and nine custom pieces representing Paralympic sport, including a short arm, prosthetic legs, running blades, a basketball wheelchair and more. Each piece is designed to seamlessly complement existing sets. 3D model files have also been made available on the website for people to 3D print the pieces themselves. The CPC hopes the world’s leading makers of building toys will take notice and consider incorporating some of the new pieces into future sets, making them more representative of the population as a whole. https://paralympic.ca/expansion-pack Integrated advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Public Interest, NGO.

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Direct advertisement created by DDB, China for Volkswagen, within the category: Automotive.

Film advertisement created by McCann, India for Britannia, within the category: Food.

Gold in Central Asia is closely connected with folk traditions. For every jewelry there is a memory associated with it and no one wants this gold to be broken. Memories associated with gold can be corrupted by scratched or acid when determining the sample. Altynai (Goldy) - in an attempt to learn the sample destroys an important folk moments. Film advertisement created by on/off, Kazakhstan for M-Lombard, within the category: Finance.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

You can’t avoid it. Every news cycle confirms that the world is heading in a disturbing new direction. One where authoritarianism, xenophobia, bigotry and corruption threatens to be the new normal. While our leaders spew their hateful vitriol all over social media, we realise the importance of telling the story of different kind of leader. One that was condemned to a prison cell for 27 years at the hands of a brutal Apartheid regime, and emerged only to choose love and forgiveness over hate. One that led his country to a peaceful democracy where every race, religion and creed would be free and equal. His name is Nelson Mandela and the world needs him now more than ever. But as Barack Obama remarked in his recent speech marking the former president’s centenary memorial, “We will never see the likes of Nelson Mandela again. But let me say to the young people of Africa and the young people around the world -- you, too, can make his life’s work your own.” In this context Ogilvy Johannesburg, in partnership with Philips and The Nelson Mandela Foundation conceived a way to turn Mandela’s legacy into a tangible action that is accessible to all. #ShavetoRemember, a call to action for all people from South Africa and beyond, to find the Mandela within them in them by getting his iconic haircut. It’s more than a hairstyle. Getting Madiba line shaved into your hair is a visceral commitment to bring those values to a divided world – no matter who you are, where you come from or how small your sphere of influence is. What has turned into a social movement was launched with a film. The film opens with a recording of Mandela's inaugural speech. This sets the scene as his words are delivered by a diverse cast of South Africans. Every word in the ad is Mandela’s own. The characters, all with the famous Mandela line shaved into their hair, use Mandela’s wisdom as inspiration and guidance in their everyday lives and struggles, The underlying narrative being that everyone has a Mandela in them. Film advertisement created by Ogilvy, South Africa for Philips, within the category: Public Interest, NGO.

Headblade asked for a viral marketing campaign that would spark conversations about head shaving. The challenge was to create an unbranded viral that would feature one of Headblade's signature razors and also demonstrate how it is supposed to be used. Digital advertisement created by Thinkmodo, United States for Headblade, within the category: Health.

Ambient advertisement created by Simple, Brazil for Consul, within the category: Electronics, Technology.

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

A game designed to take back kids who switched teams. A parent can get his kid's team to lose, and his team to score all the goals. The game includes: Loudly cheering for one of the teams while the other barely gets some pitiful support. Bad players. Awful kicks. Inexplicable moves. Is the goal too small for you?. All kinds of annoying jokes. And goals they score against themselves will surely unleash your little one’s fury. The child will suffer the humiliation of supporting a small team. The frustration of being passed by like training cones. And the impotence of goals converted from every possible angle. Ending the battle with a historic number of goals That can change the story between a father and a son. More than a fixed match, it's a match that can't be fixed. Digital advertisement created by McCann, Argentina for TyC Sports, within the category: Gaming.

Film advertisement created by Publicis, United Kingdom for Morrisons, within the category: Retail Services.

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