Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

‘Monologueando’ is a social campaign in which we built bridges between the online and offline worlds. This was done within the strategic framework that we have defined since our inception as Fandomaking: in which we design frameworks for action with the goal that fans of a brand help us create the project itself. A philosophy and a way of work that we sum up with one phrase: “We don’t want to sell the bike to anyone, what we seek is their help to build it.” Based on the naming of the brand itself, this project began with a simple question: would it be possible to write a book between many people? For example, with 150 different authors? In order to answer it, we started a campaign on Twitter (the perfect platform for monologues) in which, through hashtag #monologueando, fans of the brand have share with us their particular view of the world: their ideas, their thoughts, their creativity and everything that makes them different from everyone else. Among the thousands of proposals received, 150 were selected to be typeset in colourful quotes. A use of colour and art direction that has become one of the brand’s hallmarks. With these 150 quotes, we designed a book, published in June 2016, and created an online platform for its viewing, through which users can also download a digital edition of the book using the ‘Pay with a tweet ‘ method. Converting tweets from fans to pages of a physical book was nothing more than a logical consequence of a much simpler approach: listen carefully to what the fans of the brand want to tell us. This is an idea that we decided to take a step further, designing the labels of a special edition of Monólogo with three of the selected tweets, bringing the voice of the fans to the bottles themselves. Digital advertisement created by THIS is UMAMI, Spain for Monólogo, within the category: Alcoholic Drinks.

To promote the fact that mtv.be is the best place to discover new music we created this spot to show how new music trends are – euh – formed. Film advertisement created by Duval Guillaume, Belgium for MTV, within the category: Media.

Film advertisement created by Miami Ad School, United States for Water For People, within the category: Public Interest, NGO.

Film advertisement created by CumminsRoss, Australia for Australian Open, within the category: Recreation, Leisure.

America’s most famous meat eaters have banded together to sue plant-based company Alpha Foods for accidentally turning them vegan. Litigation is being spearheaded by a clown, a southern gentleman and a red-headed girl. The famous trio are seeking compensation because of their newfound, intense cravings for meatless burgers, burritos, nuggets and other plant-based food that they experienced after tasting Alpha Foods products. Film advertisement created by Mischief, United States for Alpha Foods, within the category: Food.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by Grip Limited, Canada for Taco Bell, within the category: Food.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Film advertisement created by Contrapunto, Spain for Cruilla Music Festival, within the category: Recreation, Leisure.

Direct advertisement created by Y&R, Russia for Simple Wine, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Sydney Water, within the categories: House, Garden, Industrial, Agriculture.

Millions of tissues are wasted from people watching pornographies. However, These tissues involve cutting down many tress, which aggravates deforestation and Porn Hub is a part of this environmental issue. Porn Hub partnered with Kleenex to present The Wankerchief that can make the earth greener by creating an eco-cycle of masturbation. Digital advertisement created by School of Visual Arts, United States for PornHub, within the category: Media.

As part of Finlandia Vodka’s 1000 years of less ordinary wisdom campaign Next-DC created a pop-up exhibition that finds inspiration from an unlikely source. Bulgarian proverbs have already synthesized hundreds of years of wisdom into quaint phrases. But to give them new less ordinary forms, relevant for contemporary audiences, Next-DC and curatorial team Studio Komplekt enlisted the help of Finnish creatives. Six proverbs such as “Not every tree can a whistle make” and “If you pretend to be a sheep, the wolf shall eat you” were reimagined by artists Antti Kalevi, Iina Vuorivirta, Kirsi Enkovaara, Eero Lampinen, Saana ja Olli and Marjukka Takala. The resulting works vary in form and character but are united by the exposition design — six contemporary cabinets of curiosity constructed by Bulgarian stage artist Eva Ventova. Throughout the Renaissance such wooden cupboards known as cabinets of curiosity were filled with encyclopedic collections of extraordinary objects from the natural world. In this case they displayed the artistic interpretations of Bulgarian proverbs. The exhibition took place in an abandoned space in the centre of Sofia and was opened for a week. Visitors could guess which was the wisdom behind every cabinet or could reveal it on an interactive microsite. Five more wisdoms could also be experienced as less ordinary cocktails with Finlandia Vodka. More about the project: http://www.lessordinary.bg/en Experiential advertisement created by NEXT-DC, Bulgaria for Finlandia Vodka, within the category: Alcoholic Drinks.

Digital advertisement created by MullenLowe Group, Russia for Volkswagen, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Robinsons, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

Kelly’s showcases new flavours with a new TV ad entirely in Cornish. Film advertisement created by Isobel, United Kingdom for Kelly’s, within the category: Confectionery, Snacks.