Digital advertisement created by Dentsu, Canada for Rosie Animal Adoption, within the category: Public Interest, NGO.

Since there’s nothing funnier than laughing at ourselves, BK is inviting the whole world to share how they pronounce “Whopper.” Every country, every city, everyone. It’s “Whopper your way.” Integrated advertisement created by Miami Ad School, United States for Burger King, within the category: Food.

After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano - we knew it would be a sad PSA. Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request. Digital advertisement created by Hungry Boys, Russia for to420, within the category: Professional Services.

“Home Safe & Sound” is one of four branded films produced for national TVC as part of the client’s ‘resident series’. The film targets one of the primary aged care resident groups: single independent women. Capturing moments throughout the resident’s life, the film includes old 8mm home movies capturing the resident over the course of her life. Film advertisement created by MSQUARE, Australia for LDK Healthcare, within the category: Health.

As we slow down for the holidays, Critical Mass would like to take a minute to thank everyone for a fantastic year by sharing Pitch Fuzz. From the late nights to the jubilation of finding the perfect idea, there’s nothing like the feeling of a pitch. But once the deadlines have somehow been met and the adrenaline has faded, a warm, unfocused and generally fuzz feeling takes its place. It doesn’t have a project code, but it does have a name: we call it Pitch Fuzz. Critical Mass likes that feeling so much that we’ve put it in a glass. Share some holiday cheer with those in Adland and beyond. Visit PitchFuzz.com to watch the instructional video, download and print the recipe. So, from all of us at Critical Mass to all of you, here’s a toast in celebration of a great year. Happy Holidays! Film advertisement created by Critical Mass, United States for Critical Mass, within the category: Agency Self-Promo.

Film advertisement created by CrazyTown, Iraq for Moonline, within the category: Professional Services.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Film advertisement created by Allenby, Israel for Check Point Software Technologies, within the category: Electronics, Technology.

Film advertisement created by TBWA, Israel for Huawei, within the category: Electronics, Technology.

Lux soaps are now made with Fine fragrances. The key insight is that fragrances evoke emotions and feelings. Art is the most powerful way to express feelings. Inspired by the mysterious, exotic fragrance of rare orchids in Lux, we collaborated with famous Spanish artist, Gabriel Moreno, who created the world’s first liquid soap painting at the global launch event in front of a live audience. In this co-creation titled ‘BEWITCH’ he made the magical mood of Lux come alive on a giant canvas with his trademark details and intricate strokes using the challenging and unexpected medium of purple and orange liquid soap as a select crowd of international celebrities, the worldwide press and Unilever marketing directors watched in awe and wonder. The audience could watch, smell and truly feel as they experienced this multi sensorial piece of Lux liquid soap art. Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

Film advertisement created by Patchwork Productions, Egypt for TikTok, within the categories: Electronics, Technology, Media.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

BetterMe is the fastest-growing family of Health&Fitness apps in the world, with over 95 million users from 190 countries. In its latest campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliché of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. That only a person who learned to love and support himself no matter what can stand the long way to the better version of himself. Digital advertisement created by Drama Queen, Ukraine for BetterMe, within the categories: Health, Sports.

STAMMA, the British Stammering Association, marks International Stammering Awareness Day with the launch of a petition and supporting film calling for people who stammer to be visibly and authentically portrayed in the media. The comical film, Not Just One Day, follows the inner monologue of someone who doesn’t really believe in petitions, and finds them mostly vague or unrealistic, with the one exception being the new petition from STAMMA, which provides a focused and actionable change. Film advertisement created by VMLY&R, United Kingdom for Stamma, within the category: Public Interest, NGO.

Audio advertisement created by Good, Russia for S7 Airlines, within the category: Transport.

Chloe's flagship product is the perfume line LOVE STORY. Therefore it’s not surprising that Valentine's Day was the most important event of the year for us. in order to get away from all the St. Valentine's clutter of other brands and products and take over the holiday for Chloe, we created an event like no other.GIFs - short looped frames, became the focus point of the event’s concept. They combine the most trending aspects of modern communication with the elusiveness of a romantic moment. And so the concept of the shortest love story, that anyone could share with the world, became a thing, thanks to Chloe brand. We set up 3 CHLOE stations on the most prestigious promenade in Warsaw downtown, where lovers could create their ‘shortest love story’, i.e. a GIF, which would then be screened on an 8 meter display nearby, right in the center of the city. EFFECTS The event was widely discussed in the media and on numerous lifestyle blogs.The reach in social media was nearly 1 million impressions, but the most important KPI achieved was a sales increase of 250%, compared to the previous year. Experiential advertisement created by Digital Kingdom, Poland for Chloe, within the category: Beauty.

To help beat the working from home blues this holiday season, we’ve launched Will From HomeTM — an exciting new initiative that lets you bring the magic of the office to your home office by renting all your favourite co-workers. Happy Holidays from everyone at Will! Film advertisement created by Will, Canada for Will, within the category: Agency Self-Promo.

Film advertisement created by Jung von Matt, Germany for Fanta, within the category: Non-Alcoholic Drinks.