Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

Film advertisement created by mlnteraction, Thailand for Suntory, within the category: Non-Alcoholic Drinks.

The Hyundai i10 achieved greatness by winning 3 consecutive What Car? Best City Car Awards. But it didn't stop there. The i10 got an update with new features and enhanced styling to take it way beyond great, and in turn guarantee that it picked up it's fourth What Car? Best City Car Award in a row. Audio advertisement created by Innocean, United Kingdom for Hyundai, within the category: Automotive.

Research shows that Donald Trump speaks at the level of a 4th grader. Due to the pay gap, this is exactly the age women should start working at to make as much money as men do during their lifetime. That’s why mortierbrigade and Equal Pay Day Europe created a video that shows a 9-year-old girl working as Trump’s spin-doctor, prompting his speeches. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Film advertisement created by Copacino+Fujikado, United States for Seattle Mariners, within the category: Sports.

Film advertisement created by Havas, United States for GlassesUSA.com, within the category: Personal Accessories.

People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.

Film advertisement created by The Thinking Machine, Indonesia for Tata, within the category: Automotive.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Ogilvy, Brazil for Flying Horse, within the category: Non-Alcoholic Drinks.

Film advertisement created by Therapy, United Kingdom for Arm & Hammer, within the category: House, Garden.

Film advertisement created by R&R Partners, United States for Chrysalis, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Lebanon for Outbox International Short Film Festival, within the category: Recreation, Leisure.

It is neither the first, nor the last move by Vodafone Egypt to impact people's lives and transform mindsets. "E3rafli" is one of the newest initiatives by the Sustainable Business unit in Vodafone Egypt. E3rafli is a mobile application that is meant to empower the visually impaired public with a set of necessary tools to be more independent. Additionally, what makes this initiative remarkably indubitable is that the owner himself is visually impaired; proving that the lack of sight is irrelevant in the minds of a true visionary. Although TMI. MEA had the pleasure to work on this project shy of just a couple of months ago, our strategy in TMI was to turn a communications piece into a beautiful story with the essential purpose of inspiring the visually impaired demographic in Egypt through a lovely sound experience, as well as inspiring the entire Egyptian community through demonstrating the use of the application in real life. The copywriting came very descriptive to visualize what we see on screen for the visually impaired people, coupled with brilliant musical tones to be able to touch the hearts of the audience. We meant to create a story that is more of a short film than a commercial, thus literally bringing the film industry to the advertising world! Digital advertisement created by TMI, Egypt for Vodafone, within the category: Electronics, Technology.

For the award winning design label ‘Brothers and Sons’, we digitally reproduced 5 of their iconic designs. This creative freedom produced amazing results that really embody the ‘Breaking Standards’ vision. The 5 videos were displayed during the launch of the ‘Brothers and Sons’ brand at Salone del Mobile 2017 in Milan. Digital advertisement created by Nohau, Netherlands for Brothers and Sons, within the category: House, Garden.

Ambient advertisement created by Lisbon Ad School, Portugal for Ted Baker, within the category: Fashion.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

Film advertisement created by WCRS, United Kingdom for Betfair, within the category: Gaming.

Digital advertisement created by Lowe, India for Google, within the category: Electronics, Technology.

Film advertisement created by FCB, Canada for BMO, within the category: Finance.