Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Direct advertisement created by Havas, France for See Concept, within the category: Retail Services.

GRAPE Ukraine team launched “Yes! I am Ukrainian” project. We made a Facebook application as an interactive book with record number of authors. This special media enabled anyone in Ukraine to declare their point of view, and supported national dignity of Ukrainians. Digital advertisement created by Grape Ukraine, Ukraine for Chernigivske, within the category: Alcoholic Drinks.

The idea use the Google Now to find traces of depression in the people when they talk to the app. Digital advertisement created by Redhook School, Brazil for Google, within the category: Electronics, Technology.

Ambient advertisement created by Cheil, South Korea for Ministry of Unification, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

Film advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Hans Brinker Budget Hotel Amsterdam asks you to advertise its luxurious, spacious, minimal designed rooms in a YouTube video. Just mention 'Hans Brinker Budget Hotel' and if your video hits a 1,000 views, you'll be rewarded with 10 euros.

Arrivals + Departures developed a video following the lives of mannequins chosen for a 40x73 foot billboard in Dundas Square. Focusing on the fun that goes hand-in-hand with the brand, the extra layer gives even more opportunity to experience the fun at Fallsview Casino Resort. Film advertisement created by Arrivals + Departures, Canada for Fallsview Casino Resort, within the category: Recreation, Leisure.

When tasked with creating a video My Heritage DNA, a new challenger brand in the competitive DNA testing space, we reflected on the level of anxiety and tension today around the subject of cultural and racial identity. During these conversations we thought, can DNA testing help to create greater personal awareness and social understanding? It wasn’t about using a ‘celebrity’ or ‘co-opting’ a cultural moment. It was about finding an authentic voice who could speak credibly and passionately to the issue. After considering many options, the creative team suggested a collaboration with Prince Ea. After seeing his videos that tackle social conversations ranging from the environment, to education and race itself, we were convinced he was the right person to amplify the message. It took a confident client to give Prince Ea the creative license to articulate this issue in his own words and not as ‘advertising copy.’ He wrote the monologue himself and we created a platform for him to share his very personal experiences, including racism itself. A pivotal point in the monologue is Prince Ea’s idea that ‘Racism is very real, but race is a figment of our collective imagination.’ This became the essence of the MyHeritage DNA message and we believe sharing this message with as many people as possible has the potential to create a genuine connection between commerce and societal challenges that is genuine, passionate and most importantly—authentic. Film advertisement created by Berlin Cameron, United States for MyHeritage DNA, within the category: Public Interest, NGO.

The campaign targets Tet’s strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season. Film advertisement created by Lowe, Singapore for OMO, within the category: House, Garden.

Audio advertisement created by DDB, Venezuela for Amnesty International, within the category: Public Interest, NGO.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Ambient advertisement created by Dentsu, India for Helpusgreen, within the category: Public Interest, NGO.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Film advertisement created by Grey, China for Volvo, within the category: Automotive.

Digital advertisement created by Boys & Girls, Ireland for FitBit, within the category: Electronics, Technology.

Film advertisement created by Lair, United States for BalletMet, within the category: Recreation, Leisure.