Director of Creative and Technological Solutions Department: Kirill Zhukov Digital advertisement created by Havas, Russia for Global Ties, within the category: Public Interest, NGO.

As a UEFA Champions League official partner, Mastercard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans. But being Mastercard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else. Experiential advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Film advertisement created by Goodby Silverstein & Partners, United States for NFL, within the category: Sports.

Ambient advertisement created by FCB, Lebanon for Tamanna, within the category: Public Interest, NGO.

Vileda’s signature “It feels great to feel at home” is not just about a moment, a room or a specific person, it’s about a positive feeling that literally surrounds you. It has so many shapes, colors, emotions, places. That’s why for the new film for the housewares brand Vileda we aimed to celebrate that feeling in a unique and, somehow, universal way. Film advertisement created by Herezie, France for Vileda, within the category: House, Garden.

Film advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Film advertisement created by AKQA, Brazil for Code of Conscience, within the category: Electronics, Technology.

This annual event is popular not only among professional bicyclist. Every year around 10 000 people take part in the event and promote a best way to commute around the city – bicycle. From kids to pros – everyone keeps the city moving at least for one day. Film advertisement created by McCann, Lithuania for Velomarathon, within the category: Recreation, Leisure.

Ambient advertisement created by DDB, Austria for McDonald's, within the category: Food.

Film advertisement created by The Rocket Science Group, United States for Deal Market, within the category: Professional Services.

Film advertisement created by David, Brazil for Burger King, within the category: Food.

Film advertisement created by DDB, Mexico for Cablevision, within the category: Electronics, Technology.

Production Company (Illustration & Animation): We are Royale Digital advertisement created by BBDO, United States for Seeds of Change, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

Film advertisement created by Albion, United Kingdom for Unum, within the category: Finance.

The film from children’s rights organization BRIS illustrates a girl’s last day in school before Christmas break, how she sees other people’s joy and fellowship and feel left out. Throughout the ad she carries around a little robot. In the end of the film the robot comforts her and gives her company. The robot is a symbol for the new chat bot service Brisbot that deals with the same kinds of questions as a regular helpline. Brisbot is available directly in the mobile phone on messaging platforms - Kik and Facebook Messenger. It gives professional counseling, answers and advice for children directly in the chat. One of the most common and difficult problems that kids face today is a sense of hopelessness or loneliness. Many children that contact BRIS during the holidays talk about how they feel that everyone else is having a cozy time with relatives and friends, but that they feel left out and don’t have anyone to talk to. Film advertisement created by Garbergs, Sweden for BRIS, within the category: Public Interest, NGO.

A viking travels through time to finish his building project. Film advertisement created by Heisholt, Norway for XL-BYGG, within the category: House, Garden.

Film advertisement created by Arnold, United States for truth, within the category: Public Interest, NGO.

Film advertisement created by TRY, Norway for Right Price Tiles, within the category: House, Garden.