Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement. Film advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

Film advertisement created by Wongdoody, United States for SIFF, within the category: Recreation, Leisure.

This is a media-first use of that technology in advertising, or in any other medium. We reached new born dads at a point they really listened to our message. Beard fashion was bad for Gillette and for babies, whose only language of communication is touch. Research proved that soft warm contact is essential for development. We convinced dads to sacrifice their beards by launching the first-ever skin to surface Haptics campaign. Haptic technology uses electrostatic forces to manipulate the friction between finger and screen. Our tablets featured in maternity wards, birth classes and baby-fairs enabling expecting parents to contrast the scratch of a beard stubble vs. a clean-shaven face, just as a baby would. Digital advertisement created by Grey, Israel for Gillette, within the category: Health.

Film advertisement created by Fueld, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji’s subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber base of 1.2 million stares at the buffering symbol for approximately 360,000 minutes a day. So, could we turn this downtime into a useful reminder for breast self-examination? ALTBalaji replaced its regular buffering symbol with the simple, yet unique ‘Breast Buffer’ symbol. So, every time the content buffered, our new 'Breast Buffer' symbol popped up as a personal and discreet reminder. The message next to the symbol, encouraged women to check themselves for breast cancer. The symbol was surprising, unmissable and informative. Something our viewers noticed and engaged with in huge numbers. Digital advertisement created by Grey, India for ALTBalaji, within the category: Public Interest, NGO.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

Digital advertisement created by Havas, United Kingdom for Ella's Kitchen, within the category: Food.

Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo. But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ. Digital advertisement created by One Twenty Three West, Canada for Montana's Cookhouse, within the category: Food.

Ambient advertisement created by JWT, Italy for Listerine, within the category: Health.

Digital advertisement created by JWT, Canada for Tim Hortons, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Ergon Energy, within the category: Industrial, Agriculture.

Film advertisement created by Latte, Italy for Istituto Oikos, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Denmark for Royal Danish Air Force, within the category: Gaming.

Living with a pet is the best gift there is. Happy Holidays from Affinity Foundation. Film advertisement created by Omnicom, Spain for Affinity Foundation, within the categories: Pets, Public Interest, NGO.

Digital advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Direct advertisement created by Geometry Global, Japan for KFC, within the category: Food.