Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Film advertisement created by Commonwealth, United States for Detroit Institute of Arts, within the category: Recreation, Leisure.

When the news about uniform European tariff plans appeared, not all the clients of Latvian mobile operators were happy about the raising prices. But Zelta Zivtina (ZZ) always stands for those who doesn’t want to overpay. Therefore, ZZ supported the fans of Latvia by creating tariff plans only for Latvia and by opening tourism agency ZZ Tours and exploring tourism destinations similar to the world-famous ones on the interactive map, internet, radio and TV. Even Egypt, Malta, Niagara Falls and others! Integrated advertisement created by Not Perfect, Latvia for Zelta Zivtina, within the category: Electronics, Technology.

The film is available in select Qantas international lounges and flights, where it can be viewed through the Samsung Gear VR headset. It is also available for online streaming via YouTube and 360 video site Vrideo, and as an app on the Gear VR's Oculus Store, and Android and iOS devices.

Film advertisement created by TEAK, United States for Google, within the category: Electronics, Technology.

Film advertisement created by Fahlgren Mortine, United States for Donate Life Ohio, within the category: Public Interest, NGO.

This campaign was launched in an attempt to change the Norwegian law on sexual assault and rape. And it succeeded – the law is now about to change, as a direct consequence of the campaign. Digital advertisement created by TRY, Norway for Amnesty International, within the category: Public Interest, NGO.

Most internet-savvy folks are aware of the Urban Dictionary, with its colorful, street-smart definitions of curious slang terms. Now, Lawn Doctor wants to introduce you to “The Suburban Dictionary.” Out in these suburban streets, our shorthand is all about keeping your lawn “on fleek” (or so to speak). The video series rolls out this month and will run through mid-summer as targeted programmatic digital video. Digital advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: House, Garden.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Digital advertisement created by Publicis, Ireland for Maldron Hotels, within the category: Hospitality, Tourism.

Outdoor advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Digital advertisement created by Blammo, Canada for Orville, within the category: Confectionery, Snacks.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

The existence of filter bubbles and echo chambers on social media platforms presents a wide variety of challenges to brands and people interested in reaching a wide audience across political allegiances and cultural divisions. The nature of the web is to reinforce what we already know and like. Algorithms are designed to show us content that aligns with our own predispositions, and people’s historical behavior online tends to prevent them from seeing or accessing material from opposing viewpoints and perspectives. This leads to customized internet experiences for everyone that rarely stray into the unexpected. Telekom Romania wanted to turn this tendency on its head. As a brand built on sharing content, it worked with Leo Burnett Bucharest to devise an attention-getting stunt that would open up young people’s eyes to communities and perspectives far from their ordinary inclinations. The brand launched Vloggers’ Swap. Vloggers’ Swap was built on a deep analysis of the data of different Vlog channels on Youtube. LB/Bucharest identified Vlog channels whose audiences did not overlap at all. These groups of young viewers had very little in common, and their viewing habits led them to inhabit very rigid filter bubbles. For one day, Telekom Romania initiated a “swap” of these Vlogs with their polar opposite vlogger, helping to introduce each specific audience to a perspective and vlogger far out of their normal comfort zone. This stunt drew massive interest in Romania, and helped Vlog channels to broaden their appeal to audiences they normally wouldn’t reach. Launched to coincide with Telekom Romania’s offer of unlimited video, this work serves up a fantastic example of how brands are helping people to build wider audiences in spite of the algorithms that would limit their reach and appeal. By helping millennials to broaden their viewing diet, Telekom Romania is cultivating a younger audience of viewers who cannot be restricted by the constraints of filter bubbles or echo chambers. As Telekom Romania has championed for years, “life is for sharing.” Digital advertisement created by Leo Burnett, Romania for Telekom Romania, within the category: Electronics, Technology.

Digital advertisement created by Merchlar, Canada for Merchlar, within the category: Agency Self-Promo.

Film advertisement created by Preuss und Preuss, Germany for Kaufland, within the category: Retail Services.

Outdoor advertisement created by Momm, Brazil for Momm, within the category: Agency Self-Promo.