To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Film advertisement created by Riester, United States for Fiora, within the category: House, Garden.

When the mountain tests you, trust will set you free. Film advertisement created by Grey, United Kingdom for Helly Hansen, within the categories: Fashion, Recreation, Leisure, Sports.

The Pepsi Bot-tler chatbot is an innovative messenger bot where users could order their preferred Pepsi beverage at an even in Dubai called Fashion Forward. The bot then notifies the user when their beverage is ready to be picked up! The innovation in this chatbot is the back end ordering system's integration with the front end bot interface. This was built by alivenow, a leading digital agency with a focus on tech. Digital advertisement created by AliveNow, United Arab Emirates for Pepsi, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Miami Ad School, United States for Pandora, within the category: Media.

Flytoget is the fastest way to travel from Oslo Airport. Being official partner of Oslo Pride, they wanted to contribute to this year's festival in order to celebrate diversity and universal love. Digital advertisement created by Geelmuyden Kiese, Norway for Flytoget, within the category: Transport.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by TBWA, France for Inter-LGBT, within the category: Public Interest, NGO.

An eye-catching temporary installation, ‘Scents of the City’ was set up in a Brussels art gallery – 752 tubes containing 16 unique fragrances from Paris, Amsterdam, Brussels and Copenhagen. The scents, which included “A Real French Breakfast", the aroma of a buttered tartine in a Parisian café, “Latexxx”, the latex odor from the Sex Museum in Amsterdam, or the more poetic “Moments after Mass”, the blended scent of the Cologne cathedral…visitors were able to walk around the colorful display, hung from the ceiling like a chandelier. Circling around, they could explore the different scents, which were identified on large wall maps. The temporary exhibit was preceded by a soft launch in Paris earlier this year, and will continue with a film, which follows an adventurer as he travels to the different cities. The film will be aired in the 4 countries represented in the exhibit during the 2nd half of May. Experiential advertisement created by Rosapark, France for Thalys, within the category: Transport.

Digital advertisement created by Yell Advertising, Thailand for The 1 Card, within the category: Finance.

A DEA Squad is about to bust a hemp factory. Once inside they find out the bitter truth of their failed mission...but somehow they are still rewarded.

An Irish Mother tells her daughter the story of her encounter with the magical tin can tree in this spec commercial for Campbell's Soup.

Showing how a craft almond toffee maker fails at everyday tasks like taking a picture and charging a phone while it excels at gifting is the strategy behind the campaign. Enstrom Candies embraces the art of gifting so fully, it’s all they know how to do. Film advertisement created by Vladimir Jones, United States for Enstrom, within the category: Confectionery, Snacks.

To show passengers at Oslo Central Station that it takes time to make great potato chips, Totenflak along with JCDecaux Norway offered those who had patience a big surprise! Outdoor advertisement created by Orkla, Norway for Totenflak, within the category: Confectionery, Snacks.

Ambient advertisement created by Creatives, Switzerland for Fête de la Danse, within the category: Recreation, Leisure.

Film advertisement created by DDB, Netherlands for Menzis, within the category: Finance.

By your side for all the little moments in life. And the big ones, too.

Film advertisement created by The Monkeys, Australia for Pauls Dairy, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.