Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

In the Czech Republic 8 out of 10 people do not know what palliative care is, and 8 out of 10 people want to spend their final days at home. The reality is that 7 out of 10 people die in hospitals. The goal of the this promo video is to raise the awareness what mobile home care is, and to make the public aware that specialized mobile palliative care allows people to spend their last moments at home. Film advertisement created by AZN kru, Czechia for Nejste Sami, within the category: Health.

Film advertisement created by Zulu Alpha Kilo, Canada for Make-A-Wish, within the category: Public Interest, NGO.

Waris Dirie and representatives of six other NGOs presented a new worldwide campaign against FGM in Berlin yesterday.The campaign, which was realised by the agency Heyman Brand de Gelmini from Berlin, provokes with the statement “just cut out her clitoris, and she’d be perfect”. The face of the campaign, German topmodel Manon von Gerkan was also present at the press conference in Berlin.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Film advertisement created by BBDO, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Be Internet Awesome is a nation wide program held by Google that pursues the teaching of the fundamentals of digital citizenship and safety to kids so they can explore the online world with confidence. This year, Orchid helped to conceptualize and build Be Internet Awesome kits, sent to various schools across the country. 800 kits were produced and shipped all across the United States, and kids, parents and teachers loved it! It consists of personalized PixelBooks, Internaut-shaped USB drives, posters and banners, Parent and Teacher guides as well as a trophy to recognize the school after the program has been complete

Digital advertisement created by Dentsu, Japan for Honda, within the category: Automotive.

Digital advertisement created by TrojanOne, Canada for Barbie, within the category: Gaming.

Integrated advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Jelly sweets are nothing but fooling around, what else? Film advertisement created by Bart&Fink, Ukraine for Yummi Gummi, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Mother, United Kingdom for Hovis, within the category: Food.

Film advertisement created by McCann, Chile for Viña Santa Rita, within the category: Alcoholic Drinks.

Digital advertisement created by Publicis, Canada for WestJet, within the category: Transport.

'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez. Film advertisement created by WPP, Peru for America Television, within the category: Media.

Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.

Creative production studio And/Or has developed a motion design strategy and assets to align with workspace management startup Knotel’s recent global rebrand. And/Or’s work successfully translates Knotel’s bold, playful brand positioning and visual identity into motion design, and speaks to a growing need for companies to build motion into their brand DNA. Identity in motion In October of 2018, Knotel partnered with brand design consultancy Elmwood to launch a bold, fun rebrand for the start up, full of graphic elements such as shapes, patterns, a geometric custom font and new logo. As a vital step in the refresh, they reached out to And/Or to put the new visual identity to use in motion. Kelli Miller, Partner and Creative Director, And/Or says: “Knotel is a great example of a startup brand considering the way it moves and behaves from the start and making sure the video content they create is informed by their brand principles and design thinking.” By partnering with And/Or, Knotel aimed to incorporate a strategic, thoughtful approach to motion that would be informed by its brand strategy. The startup was looking to reflect a grownup, confident voice and tone that was intelligent, witty, and conversational. “Our work is always grounded in design strategy and branding,” says Miller, “and we’re known for our clever, approachable tone of voice, so this was a perfect fit for us.” Better Way to Workspace And/Or delivered two brand films for Knotel: an overarching brand video that brings the new Knotel branding to life through motion, and a “Better Way To Workspace” spot that explains how Knotel’s service works with a cheeky, playful script and tone. The films were developed based on And/Or’s original presentation to Knotel, in which the creative production company identified five key motion behaviors informed by Knotel’s positioning: “energetic movement” “alive with color” “transformative action” “intelligent editing” and “intuitive building.” In the film and spots, shapes quickly move and change with an energetic ease that captures the brand’s mission to provide a flexible, personalized workspace service. And/Or brings the brand’s custom font to life and gives it unexpected, new applications in motion, further illustrating Knotel’s commitment to creating bespoke solutions for customers. And a confident yet playful script ties it all together with pacey, down-to-earth storytelling. Motion design thinking As more new brands increasingly layer motion into their brand from the very start, it is becoming clear that traditional branding must now embrace motion as a pillar of strategy. Miller says: “Every brand is now creating video content and seeing their brand move on multiple screens in multiple formats, such as a presentation, experience, OOH video ad, or branded content, so motion branding should be part of the brand book.”

What do you do when NBC calls on you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector”? 2C Creative (“2C”) created a custom launch spot using the first-person voice of that serial killer, which resulted in a chilling promo that sets up the shows premise from his POV. 2C found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard that he had written to Detective Lincoln Rhyme. It was this one moment of Lincoln receiving this handwritten note that became the inspiration for the spot. It was this scene that got the team thinking about what could have been written in that note, which led to the creation of a fully first-person spot, a creative angle that NBC welcomed. Film advertisement created by 2C Creative, United States for NBC, within the category: TV Promos.

Film advertisement created by TBWA, Belgium for EuroMillions, within the category: Gambling.