Autodesk uses machine learning models built on Amazon SageMaker to help designers organize and sort through thousands of design options produced by their generative design process, and choose the most optimal option. See how Edera Safety, a design studio from Austria, built a better and more efficient back protector using Autodesk's generative design process.

Digital advertisement created by Entrinsic, Canada for RBC, within the category: Finance.

Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”. Film advertisement created by BBH, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, United Kingdom for Three, within the category: Electronics, Technology.

Content advertisement created by DDB, France for Hennessy, within the category: Alcoholic Drinks.

Film advertisement created by CHI & Partners, United States for Every Mother Counts, within the category: Public Interest, NGO.

The Canadian Premier League is a new soccer league launching in Canada. They wanted to announce their mission and rallying cry to soccer starved Canadians from coast to coast. With the league 12 months out from playing their first match, we needed to ignite the pride of a nation and create interest in a sport we’re not traditionally known to excel at. So we created a symbol of the movement being the logo and a video featuring real soccer players, supporters, coaches and fans across Canada. Film advertisement created by JWT, Canada for Canadian Premier League, within the category: Sports.

Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style… Directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.

Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

A chance for everyone to interact with the "Cheetah" the inspiration behind the Mahindra XUV500. Ambient advertisement created by Hungama, India for Mahindra, within the category: Automotive.

Film advertisement created by Uncommon, United Kingdom for Formula E, within the category: Sports.

Film advertisement created by Rosapark, France for Ouigo, within the category: Transport.

To celebrate the 65th festival, McCann and MIFF called on film fans through social media to share memories of films that stayed with them from the many years of MIFF. Based on MIFF member Keith Gove’s memory of the Takashi Miike thriller Audition, the chosen scene was directed, styled, and edited to recreate the memory that lives on in Gove’s mind since he watched the film at MIFF, once, back in 2000. Digital advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

Médicos del Mundo announced the creation of an app with emotional intelligence called SIRIA, capturing the attention of general and specialized technology media alike. It chose a group or people interested in the app to be the first to test it out and they discovered how it was capable of moving people through conversation. In reality, behind the voice of the virtual assistant were men and women in situations of social exclusion. Through voice recognition, the app transcribed and gave a robotic voice to what they were saying, giving the impression that the technology was real. When the conversation reached its climax, the truth was revealed and the people behind SIRIA were unveiled on screen. Finally, those testing the app were able to embrace their interlocutors in a very moving moment. It was all part of a campaign designed by La Despensa for Médicos del Mundo with the aim of refocusing our society's attention on a problem that continues to grow even though it no longer appears in the news. Film advertisement created by La Despensa, Spain for Médicos del Mundo, within the category: Health.

Film advertisement created by Genesis, United States for Pearl Izumi, within the category: Fashion.

This was made as part of YouTUBE’s 48 hour Cannes Lions Young Guns competition for the Wateraid Charity. The brief was Digital advertisement created by .99, New Zealand for WaterAid, within the category: Public Interest, NGO.

Dove Singapore has launched a brand film highlighting the struggles of living with chronic skin conditions. Conceptualised by GOODSTUPH, the spot anthropomorphises the relationship between sensitive skin sufferers and their skin. In the film, four women share the emotional and physical struggles of living with eczema and reveal how far they’ve come in making peace with their skin. Through the film, Dove hopes to fight the stigma surrounding skin conditions, to inspire skin sufferers to be fearless, and for society to fear less. Film advertisement created by GOODSTUPH, Singapore for Dove, within the category: Beauty.