Film advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Film advertisement created by FCB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Leo Burnett, France for Sidaction, within the category: Public Interest, NGO.

The START campaign was developed to address childhood obesity, a growing public health crisis across the Island of Ireland. Whether it’s fending off junk food, curbing screen time or making sure they get enough exercise, raising kids is a daily struggle. We sought to capture this reality and create a world that parents would recognise as their own — from the constant self-talk and inevitable losses to the little wins that feel like huge victories. We wanted every parent who saw the campaign to think, ‘that’s me’, and to feel empowered to go after the one daily win that could start their kids on the way to a healthier life. Film advertisement created by Target McConnells, Ireland for Safefood, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Digital advertisement created by NODUCK, Belarus for National Art Museum of the Republic of Belarus, within the category: Electronics, Technology.

Explore the woman’s world when she’s alone.

Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

Integrated advertisement created by Fields360, Brazil for Conselho Nacional do Ministério Público, within the category: Public Interest, NGO.

Film advertisement created by Plum, United States for Gazelle, within the category: Retail Services.

Ambient advertisement created by Ogilvy, Turkey for Pizza Hut, within the category: Food.

Digital advertisement created by Barton F. Graf, United States for Little Caesars, within the category: Food.

Film advertisement created by Leo Burnett, Mexico for Corona Beer, within the category: Alcoholic Drinks.

An exciting Facebook AR Camera Filter for one of the most fun and playful brands, Toys "R" Us! In this Facebook AR camera filter, users can adorn themselves with 3 types "Geoffrey The Giraffe" looks. They can even tap the dollar sign to unlock a coupon that can be used in stores! Users can try the Toys "R" Us Facebook AR filter here - https://www.facebook.com/fbcameraeffects/tryit/729548880721679. Digital advertisement created by AliveNow, Hong Kong for Toys “R” Us, within the category: Retail Services.

Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they’re selling a new fashion line made from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham—the Panda Collection was made from artificial fur, and from now on, so would all of Gucci’s other products as well. Gucci and Fur for Animals made people realize how cruel fur really is. Digital advertisement created by Miami Ad School, United States for Gucci, within the category: Fashion.

Film advertisement created by la comunidad, Argentina for Argentina’s Presidency of the Nation, within the category: Hospitality, Tourism.

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth. Outdoor advertisement created by Saatchi & Saatchi, Denmark for The Danish Association of Midwives, within the category: Public Interest, NGO.

Film advertisement created by Fabula, United Kingdom for OVO Energy, within the category: Industrial, Agriculture.

Film advertisement created by la comunidad, United States for Tesco Mobile, within the category: Electronics, Technology.