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This video aims to promote a short story writing contest. It uses Leroy Anderson's music and it is simple and clean around the idea of inspiration and the writer's job. Film advertisement created by rende-vú, Spain for Llibreria Mater, within the category: Recreation, Leisure.
Sagres Bohemia is a gastronomic craft beer. It's three varieties make the perfect pairing with different meals and a good gather around the table. With this in mind we made a special six pack that carries the beer and sets the table. This handcrafted pack can easily turn into a set of kitchenware ready to prepare and serve food. A limited edition was sent to the 2016 Portuguese Michelin awarded chefs and some of the finest restaurants. Now, more are in the making for in-store promotion. So that everyone can have its own. Direct advertisement created by JWT, Portugal for Sagres Bohemia, within the category: Alcoholic Drinks.
To celebrate the 15th French Film Fest, Institut Français asked us to change the perception of French Film as overly intellectual, slow and dull. Digital advertisement created by Publicis, Portugal for French Film Festival, within the category: Recreation, Leisure.
Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.
Pretty in Pink and Sixteen Candles…the time-honored high school dramas. But how does the classic teen story translate to a modern social world? On Instagram of course! "The Benzacs" – an engaging teen insta-dramedy, lets you witness the angst, hilarity, romance, and group dynamics of four East Sandalwood High School friends—Ivy, Cam, Oak and Essy— as they strive to be cool while still being true to themselves! The Benzacs focuses on all the fun, friendship and day-to-day teen drama—including the ultimate goal of clearer skin. Digital advertisement created by Deutsch, United States for Benzac, within the category: Pharmaceutical.
The British Columbia Construction Association’s message is clear: “Don’t Be A Tool”. The British Columbia Construction Association (BCCA) launched a new anti-bullying and harassment campaign in April, to coincide with BC Construction Month. The BCCA, and Vancouver agency Rethink, released a series of animated spots that tackle problematic workplace behaviour with the tagline “Don’t Be A Tool”. The campaign follows a year-long research project between BCCA and the Construction Workforce Equity Project that found three behaviours — bullying, hazing and sexual harassment—to be common problems in the industry. The series of three animated videos focus on each one of these behaviours with a unique and refreshing tone. “It can help spark conversation and awareness to these behaviours on construction work sites or, for that matter, in any job," says Chris Atchison, president of the B.C. Construction Association. "Right now there are so many campaigns competing for our attention around the themes of workplace conduct, sexual harassment and gender equality,” says Morgan Tierney, Managing Partner at Rethink.”We needed to create something that would cut through and get noticed. Using cartoon characters allows us to look at a serious problem through an exaggerated, lighthearted lens, making the whole issue more approachable" Out of the estimated 180,000 people working in B.C.’s construction industry, only five percent are women—something BCCA is working to change. They’re hoping this will improve worker retention overall and increase women to ten percent within the next decade. This anti-bullying campaign is part of a larger Builders Code initiative to set a baseline code of conduction standard in construction and improve workplace behaviour. Film advertisement created by Rethink, Canada for B.C. Construction Association, within the categories: Industrial, Agriculture, Public Interest, NGO.
In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.
Ambient advertisement created by Wunderman, Brazil for TAM Airlines, within the category: Transport.
The Scratch Poster was created to launch Urban Ears new product Slussen, a mobile DJ mixing system app for iPhone in Denmark. The illustration is engraved with ridges, that produce sound as they are scratched with your fingernail, emulating vinyl record scratch techniques used when mixing. The posters where put up in selected shops, flyposted around town, and used in a big event where people could scratch their hearts out to a thumping beat. Outdoor advertisement created by Grey, Denmark for Urban Ears, within the category: Recreation, Leisure.
Film advertisement created by FCB, United States for Spotify, within the category: Media.
For over 60 years it has been waiting for a great creative mind like yours. Crack the brief and win a pass to the 2011 Cannes Lions Awards Festival. Last Deadline - December 1st! http://www.theimpossiblebrief.com/ Additional credits: Original Music: http://www.krop.com/tomerbiran/ Film advertisement created by Saatchi & Saatchi, Israel for The Impossible Brief, within the category: Public Interest, NGO.
Content advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.
Film advertisement created by The Hype | Pixomondo, China for Puma, within the categories: Fashion, Retail Services.
Film advertisement created by JWT, Tunisia for Samsung, within the category: Electronics, Technology.
Film advertisement created by Saatchi & Saatchi, Romania for Lexus, within the category: Automotive.
For all the changes in advertising over the past few decades, one thing has remained constant—the central, inimitable power of creativity to drive business. That idea was the driving force behind the creation of Muse by Clio, a content platform devoted solely to creativity. A platform for creatives, by creatives. In this piece, we explore exactly how Muse delivers on their brand's promise to "dig deeper" into creative through stories/series that explore and celebrate the work, the people and the process of creativity at the highest level.