Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

FCB has introduced ‘Mama Nature’, a no-nonsense Kiwi twist on Mother Nature, to help tackle litter. She’s still all about loving the planet and keeping New Zealand “Be-yooo-diful” but years of cleaning up after everyone has seen an end to her unconditional love. Unleashing the odd dose of natural-disaster onto litterers? Yeah, ‘Mama Nature’ can do that.
Film advertisement created by FCB, New Zealand for Keep New Zealand Beautiful, within the category: Public Interest, NGO.

Film advertisement created by Wongdoody, United States for The Coffee Bean & Tea Leaf, within the category: Non-Alcoholic Drinks.

Film advertisement created by Leo Burnett, South Africa for Lennon, within the category: Pharmaceutical.

1 billion people in the world suffer from chronic hunger. McCann Rome endorsed a FAO (UN Food and Agriculture Organization) initiative developing a global pro-bono campaign to end hunger: the 1 billion hungry project. An online petition aiming to reach 1 million signatures to put pressure on politicians and governements to act against hunger. The campaign, launched in May, spread on TV, Print, Outdoor, Radio, Smartphones, Social Media, Merchandising, PR, Events and, obviously, the Internet. Newscasts, blogs and websites reported countless times about the campaign. On November the 30th the petition has been delivered to the UN high representatives with over 3.200.000 signatures. More than three times the desired target despite a close to zero media budget. Ambient advertisement created by McCann, Italy for FAO, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Digital advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Film advertisement created by Mortierbrigade, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons. Film advertisement created by Tech and Soul, Brazil for Instituto Sou da Paz, within the category: Public Interest, NGO.

Audio advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.

No drama, we split it. Whites and Yolks separated in cartons. Film advertisement created by Staff, Brazil for Fleischmann, within the category: Food.

Valentine's Day is a popular day for eating out in Sweden. But getting table reservations in central Stockholm is easier said than done. So Swedish burger chain Max came to the rescue. Max invited their guests to a romantic three course burger meal. Red roses and mood lighting included. As always the burgers were made to order with only Swedish beef. Ambient advertisement created by JMW, Sweden for Max Burger, within the category: Food.

Film advertisement created by CustomInk, United States for CustomInk, within the category: Professional Services.

Film advertisement created by Delantero, Brazil for Lookbook, within the category: Retail Services.

Film advertisement created by Villarrosas, Spain for Estrella Damm, within the category: Alcoholic Drinks.

Digital advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.

We follow the story of a young polar bear which tries to survive in the increasingly melting Arctic environment. In the film, as in real life, Arctic sea ice is melting quickly “changing the Arctic ecosystems forever, causing destruction around the planet.” This is a stark reminder that world leaders need to act now. London based NOMINT used the natural melting properties of ice to create a direct visual metaphor between the real-life Arctic and the animated environment. NOMINT used an innovative combination of 3D-Printing, Mould-Making, and Ice-sculpting to create 500 unique polar bear ice-sculptures that were then used to create the stop-motion animation. More than 1000 liters of ice were used to create the polar-bear sculptures and environment. The film, which took a year to produce, was created by NOMINT co-founder Yannis Konstantinidis in collaboration with Marcos Savignano and Jua Braga, with music by Ted Regklis. #CantNegotiateWithIce #COP26 Film advertisement created by NOMINT, United Kingdom for WWF Arctic, within the category: Public Interest, NGO.