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Film advertisement created by Master, Brazil for Abrinq Foundation, within the category: Public Interest, NGO.
Audio advertisement created by TBWA, Brazil for Radio Transamerica, within the category: Media.
Bullying prevention social activist Monica Lewinsky has launched a new PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?” The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person – a fact all too easy to forget in today’s online culture.
Film advertisement created by FCB, United States for Meredith's Miracles Colon Cancer Foundation, within the category: Public Interest, NGO.
http://hypervocal.com/vids/2013/street-artist-lollipop/ Digital advertisement created by BBH, Singapore for Chupa Chups, within the category: Confectionery, Snacks.
Film advertisement created by Lg2, Canada for Les Producteurs de lait du Québec, within the category: Non-Alcoholic Drinks.
Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.
Direct advertisement created by BBDO, Japan for Hibiya-Kadan, within the category: Retail Services.
Ambient advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.
Ambient advertisement created by BBDO, Germany for WWF, within the category: Public Interest, NGO.
COANIQUEM is a Chilean foundation with presence in Latin America and the US that treats burned children both physically and emotionally. The campaign is about #ConsejosCOANIQUEM (COANOQUEMTips) to prevent burns. And that is that, in Chile, 9 out of 10 children get burned in their homes in the presence of adults, a very high statistic that is unknown to the Public Opinion. For the first time children who unfortunately have gone through these type of situations themselves are the ones giving us the advice. In their healing process, both physical and emotional, these children give an example of resilience and courage so that together, we can reduce devastating numbers.
Digital advertisement created by BBDO, Poland for ITAKA, within the category: Public Interest, NGO.
Film advertisement created by Publicis, France for Renault, within the category: Automotive.
In partnership with the charity Missing People - Flutter PLC help to support the charity to bring missing people who go missing back home to be reunited with their loved ones. Film advertisement created by Flutter Entertainment, United Kingdom for Missing People Charity and Pokerstars, within the categories: Gambling, Gaming, Public Interest, NGO.
To encourage citizens to participate in Earth Hour 2013, the Municipality of Sofia and WWF invited the skeptical Bulgarians to be part of the global movement by turning off not just their lights, but their names! Most Bulgarian names end with the suffix “OV”, which sounds like OFF. “In the Name of Change” we invited people to change their profile names on facebook, turning the Bulgarian “-ov” into the English “-OFF”. We switched off the names of the city’s biggest streets on location, directing people to special Foursquare locations to check in to pledge their support. Sofia was OFF, changing its Cyrillic F letter into the English one. By changing one letter, a global matter turned into a very local and personal one. Digital advertisement created by Ogilvy, Bulgaria for Earth Hour, within the category: Public Interest, NGO.
General Creative Director: Alvaro Noboa S. Ambient advertisement created by McCann, Honduras for Aguas de Choloma, within the category: Public Interest, NGO.
Quarantine has separated us from our loved ones for a long time, and we sure all have a lot of feelings we want to express. Texting isn’t enough, everyone’s tired of Zoom and sending mail is old school. When the global pandemic confined people to their homes during lockdown, people found solace in traditional activities including cooking and baking. In response to this new found love for cooking at home, and in a bid to showcase the new Miele Oven FoodView function, Miele and Serviceplan Russia came up with something new. The home appliance company invited food bloggers to turn their heartwarming messages into delicious dishes. 5 bloggers with real touching stories about their loved ones came to Miele’s showroom to work with a professional chef who helped them with individual designs. Chicken, meringues, vegetables, cookies and other ingredients were used to create unique lettering. 94 hours of designers’ work and 236 hours of food tests were completed before the final dishes were ready, as original cooking techniques had to be used, some of them even had to be invented. The messages were not only baked inside Miele’s Generation 7000 ovens – they were shot inside them. Generation 7000 ovens have a unique FoodView function – a camera connected to your smartphone that lets you see your food, take pictures of it and control the temperature. This gave the campaign a unique angle that all of its materials were shot from. And there were many – from posters to a full building-size billboard. Integrated advertisement created by Serviceplan, Russia for Miele, within the categories: Electronics, Technology, House, Garden.
Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.
‘Real Booty Music’ is a collaborative project, which sees the Danish audio designers create state-of-the-art technology that, bluntly put, enables dancers to create music using their rear-end. A free track was/is subsequently available through a microsite/Soundcloud. Placed somewhere in the intersection between high-brow and low-brow, technology and music, seriousness and fun, this is music made by the booty - for the booty. http://realbootymusic.aiaiai.dk/
Film advertisement created by Kopernik, Russia for Channel 12, within the category: Media.