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Film advertisement created by BMF, Australia for Hipages, within the category: Professional Services.
The film was tightly targeted to the Facebook feeds of 2.1M parents of children under 12 who use Facebook in the UK. Digital advertisement created by BBH, United Kingdom for Refuge, within the category: Public Interest, NGO.
The AIB GAA Club Championship is a further opportunity to celebrate the integral role the GAA plays in people's lives and communities. 'When it's club, it lives forever' has allowed us the creative opportunity to take the club off the pitch and put it back into the parish. We know that everyone involved at club level gives it their all, from players to supporters to club members. Integrated advertisement created by BBDO, Ireland for GAA, within the category: Sports.
Inspire Awe campaign by Nirav Modi directed by Shakun Batra for 2 collections, Jasmine (with Rosie Huntington) and Embrace (with Priyanka Chopra).
Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark. The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible. Bursting with freshness from a blend of citron, jasmine and teak wood, Chance Eau Fraîche is Argentinian model and actress Belen Chavanne's choice.
LEGO Happy Holiplay is a global digital social campaign that engages young and old all over the world in a new kind of play with the well known LEGO bricks. Campaign website: http://www.happyholiplay.lego.com Digital advertisement created by Konstellation, Denmark for Lego, within the category: Gaming.
Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.
In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.
Digital advertisement created by Grey, Malaysia for The Body Shop, within the category: Retail Services.
We used the buzz around the #mannequin_challenge to call attention to people who actually can't move - ALS patients. Film advertisement created by Michal Perry, Israel for IsrA.L.S., within the category: Public Interest, NGO.
Digital advertisement created by SEK, Finland for Karl Fazer, within the category: Public Interest, NGO.
Tourism is the main source of income for the Dominican Republic. Only in 2017 more than 5.5 million tourists have visited the island, however, they tend to head to the very same 3 destinations: Punta Cana, Bávaro and La Romana beaches. This despite the fact that Dominican Republic has over 200 beach’s, each of them with its unique beauty. To promote the other less visited locations on the island, McCann Santo Domingo partnered with Sweet Memories Travel Agency, to create a first of its kind travel catalogue, which presented all the nation’s geolocated beaches, with real sand collected from each of them, and the true watercolor of them, composing a sort of coastal pantone of the country. Digital advertisement created by McCann, Dominica for Sweet Memories, within the category: Hospitality, Tourism.
Film advertisement created by DDB, Canada for Bee Friendly, within the category: Public Interest, NGO.
Ambient advertisement created by +Castro Innovation, Argentina for Pepsi, within the category: Non-Alcoholic Drinks.
Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter. Ambient advertisement created by DDB, Canada for Canadian Tire, within the category: Retail Services.
Digital advertisement created by Twiga, Russia for The Russian Aid Fund, within the category: Public Interest, NGO.