Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site. Direct advertisement created by BBDO, Bulgaria for WWF, within the category: Public Interest, NGO.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Whether it’s being fired, an intervention or a surprise in the family, don’t you wish you could have seen these things coming? On the road you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Audio advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Film advertisement created by Lucky Generals, United Kingdom for Taylors of Harrogate, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, United States for IBM, within the category: Electronics, Technology.

Film advertisement created by Dare, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WAT Consult has taken a step forward to make the ride more meaningful along with being enjoyable. The brand brings to light the unsung legends of the country who, over the years, have worked selflessly to make this society a better place to live through a digital video series aptly titled - "Ride For Legends." This is a challenge taken up by 4 moto-vloggers to discover the unsung legends of the society on their bikes. Through this campaign the vloggers will highlight the unsung legends lives and achievements to the world, one story at a time. The same has been co-created along with popular YouTube channel Powerdrift and is also available on Voot. Content advertisement created by WATConsult, India for Total, within the category: Automotive.

With more speed, more fibre upgrades and more regional support, nbn has worked hard to establish itself as Australia’s ever-evolving, digital backbone – and the internet has never looked more exciting. The new ‘Made For More’ campaign highlights these improvements by featuring a series of mind-bending scenarios drawn from everyday internet behaviours – streaming, gaming, telehealth, online business – and more. Film advertisement created by BWM isobar, Australia for nbn, within the category: Electronics, Technology.

The outdoors is great, getting dirty is good. But while you’re out there getting dirty, local councils are getting taxpayer money really dirty. With 75% of UK councils declaring a climate crisis, the campaign looks to encourage and empower the outdoor community to use their individual voices to ask those very same UK councils to take decisive action and ‘divest the dirt’- by reinvesting their pension pots away from fossil fuels. Instead choosing to invest in more sustainable, environmentally sound options will protect the great outdoors, the places we all love to get dirty – the good kind. Film advertisement created by Cut Media, United Kingdom for Protect Our Winters UK, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Facebook Page Link: http://www.facebook.com/plantlifebalance Facebook App Link: http://apps.facebook.com/plantlifebalance Ideaworks today launches the first phase of a five-year plan to help Australians improve their Plant/Life Balance. We’re all familiar with the idea of improving our Work/Life balance. Well, it turns out that improving our Plant/Life balance can also have beneficial effects on our health and wellbeing. Scientific studies have proved that exposure to plant life can improve our air quality, lessen our stress levels, and reduce background noise. The campaign is designed to stimulate the growth of the $6.5 billion gardening and nursery business in Australia. This first part of the five-year campaign, on behalf of the Nursery & Garden Industry Association, will see the distribution of 20,000 pot plants to office workers in capital cities across the country, calling for Australians to ‘Put A Plant On Your Desk’. Each plant will invite its new owner to join the ‘Put A Plant On Your Desk’ app, the most ambitious Facebook app in Australia to date. And those unlucky enough not to be given a plant on the day, can easily join in the fun. Over the next twelve weeks, the app users can give their plants a name, share pix, dress them up, take them out to lunch (yes!), win amazing prizes and find out lots of cool facts about their very own plant … and tips on how to look after it. And for those who don’t have already have a plant, a Plant Matcher will identify your ideal plant partner! Digital advertisement created by Ideaworks, Australia for Nursery & Garden Industry Association, within the category: Industrial, Agriculture.

Film advertisement created by Wieden + Kennedy, United Kingdom for Sainsbury's, within the category: Retail Services.

Each citizen plays an important role in preserving the freedom of a nation, especially when you are a nation of just 1.4 million people! To celebrate 100 years of the Estonian Republic, the Defence Ministry wanted to honour the citizens of Estonia. So we created a campaign that made people a part of the nation’s biggest symbol of freedom. Film advertisement created by Tabasco, Estonia for Kaitseministeerium, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, United Kingdom for Betfair, within the category: Gambling.

Film advertisement created by K2, French Polynesia for RentHub.pl, within the category: Professional Services.

Direct advertisement created by Friendship, Belgium for Looza, within the category: Non-Alcoholic Drinks.

The Energizer Bunny™ is a pop culture icon known for his unstoppable power and knack for always showing up in unexpected ways. And now, he’s showing off a new and stickier side. Energizer Bunny Stickers debuted on the App Store on May 7th. The free iMessage pack contains six animated and seven static stickers for a range of use in text message conversations. The animated stickers will also be available for download on GIPHY. Created by the Energizer® brand’s advertising agency, Camp + King, the 13-sticker pack is the brand’s first foray into social sharing. Stickers are mostly deployed during the activity of texting. With thousands of social mentions of the Energizer Bunny each month, these stickers provide a way to visualize his endurance and connect with consumers during their most common form of communication. Energizer has released the promo video on social channels to introduce the new sticker pack. The stickers feature the Energizer Bunny with brand slogans and popular catchphrases. “Still Going!™” shows him beating his famous Energizer® drum, while in another that says “OM NOM NOM,” we see him chomping on a carrot. He’s got a jet pack strapped to his back in “Gotta Go,” and he is headed skyward in “YASSS.” Other stickers isolate his iconic features, such as ears, dark shades and pink hands. His head serves as the “O” in an “LOL” sticker. Digital advertisement created by Camp + King, United States for Energizer, within the category: Electronics, Technology.

Every single one of us is creative, regardless of gender, sexuality or race. And with the pressure placed upon our environment due to our consumptive lifestyles, we must all find ways to channel our creative powers to reduce our impact. Using Microsoft’s Surface Technology, Beneath The Surface harnesses the powers within London’s creative superheroes to generate enough clean and efficient energy to help power The London Underground. This campaign offers limitless potential, empowering a new generation of creatives and encouraging other forward-thinking cities to find creative ways to reduce our damage on the environment. Experiential advertisement created by University Of Gloucestershire, United Kingdom for Microsoft Surface, within the category: Electronics, Technology.

Film advertisement created by VCCP, United Kingdom for GoDaddy, within the category: Electronics, Technology.