Film advertisement created by BMB, United Kingdom for Rowse, within the category: Food.

To demostrate the power of the battery of the Huawei Mate 8, we create the first snails race of the social media. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.

Ambient advertisement created by FCB, United States for Contours, within the category: House, Garden.

Direct advertisement created by The Marketing Store, Brazil for Shell, within the category: Automotive.

Direct advertisement created by TDI Group, Belarus for Emergency Control Ministry of the Republic of Belarus, within the category: Public Interest, NGO.

Film advertisement created by Havas, France for Secours Populaire, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, China for Milka, within the category: Confectionery, Snacks.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Photographer: Enno Endlicher Digital advertisement created by Fabian&Fred, Germany for Ambient Recording, within the category: Electronics, Technology.

The British Columbia Construction Association’s message is clear: “Don’t Be A Tool”. The British Columbia Construction Association (BCCA) launched a new anti-bullying and harassment campaign in April, to coincide with BC Construction Month. The BCCA, and Vancouver agency Rethink, released a series of animated spots that tackle problematic workplace behaviour with the tagline “Don’t Be A Tool”. The campaign follows a year-long research project between BCCA and the Construction Workforce Equity Project that found three behaviours — bullying, hazing and sexual harassment—to be common problems in the industry. The series of three animated videos focus on each one of these behaviours with a unique and refreshing tone. “It can help spark conversation and awareness to these behaviours on construction work sites or, for that matter, in any job," says Chris Atchison, president of the B.C. Construction Association. "Right now there are so many campaigns competing for our attention around the themes of workplace conduct, sexual harassment and gender equality,” says Morgan Tierney, Managing Partner at Rethink.”We needed to create something that would cut through and get noticed. Using cartoon characters allows us to look at a serious problem through an exaggerated, lighthearted lens, making the whole issue more approachable" Out of the estimated 180,000 people working in B.C.’s construction industry, only five percent are women—something BCCA is working to change. They’re hoping this will improve worker retention overall and increase women to ten percent within the next decade. This anti-bullying campaign is part of a larger Builders Code initiative to set a baseline code of conduction standard in construction and improve workplace behaviour. Film advertisement created by Rethink, Canada for B.C. Construction Association, within the categories: Industrial, Agriculture, Public Interest, NGO.

Film advertisement created by Blammo, Canada for Project Winter Survival, within the category: Public Interest, NGO.

Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace Experiential advertisement created by Pixel and Pixel, Spain for Mercedes, within the category: Automotive.

The world doesn’t stop when you get into your car, but the new Audi A8 grants you the freedom to concentrate on the essentials. To show Audi A8’s perfect noise insulation, we tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. We didn’t use any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect of sound insulation before and after letting the window down. Experiential advertisement created by Café Communications, Hungary for Audi, within the category: Automotive.

Film advertisement created by Les Argentins, France for Wix, within the category: Professional Services.

Digital advertisement created by Hungry Boys, Russia for Soglasie, within the category: Finance.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Shorter versions of “The Epic Match Point” will be aired during SporTV programming, encouraging viewers to get in the mood for the ATP Finals. Film advertisement created by BBDO, Brazil for SportTV, within the category: Media.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.