Digital advertisement created by MercerBell, Australia for Australian Paralympic Committee, within the category: Recreation, Leisure.

MAKE THE CITY SOUND BETTER is the determined name of the campaign for our latest headphone-release, the Capital, which we designed for the on-the-go urbanite. Striving to back up words with action and break new sonic territory, we teamed up with London-based sound artist Yuri Suzuki and his crew of innovative creatives in the efforts to engage in an ambitious, design- and sound project that very literally delivers on the campaign’s motivated promise: to make the city sound better. The Sound Taxi is equipped with microphones that record it's surrounding noise. As it made it’s way through the streets of London, a specially designed software program inside the vehicle converted the noise into unique music in real-time. Passersby heard the music via the 67 speakers built into the entire car body and the big Indian horns mounted on top of the taxi’s roof. Finally, the passengers of the sound taxi could tune-in to the converted sounds via headphones installed inside of the vehicle. The musical result was available on the campaign site together with photos from instagram. URL: http://www.makethecitysoundbetter.com

Canadian high schools were losing their football teams due to government cutbacks. Nissan’s “Back in the Game” program brought back 21 lost teams. Digital advertisement created by TBWA, Canada for Nissan, within the category: Automotive.

Film advertisement created by The Martin Agency, United States for Timberland, within the category: Fashion.

Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Optimus Popularis. A keyboard with each key displaying anything you want. Film advertisement created by Art. Lebedev Studio, Russia for Optimus, within the category: Electronics, Technology.

Film advertisement created by The Richards Group, United States for Hobby Lobby, within the category: Retail Services.

Ambient advertisement created by TBWA, Paraguay for Food Bank Foundation, within the category: Public Interest, NGO.

Content advertisement created by Deutsch, United States for Volkswagen, within the category: Automotive.

Film advertisement created by Handsome, Romania for Hartl Connect, within the category: Transport.

1 music video, 462 unique covers - a beat, is a clip, is a cover. This music video, for the danish electronic duo called “Crash and Compute”, also serves as the material for the album covers. The video clips were found by searching the words “crashing” and “computing” on Getty Images and afterwards cut to match the beats of the track. The first frame in each clip is then turned into a unique cover, so the audience can get their own piece of the music video. See all the covers and the project at www.crashandcompute.com Digital advertisement created by Seligemig, Denmark for Crash and Compute, within the category: Media.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Digital advertisement created by Havas, France for Ubisoft, within the category: Gaming.

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.