Directors: Hans Hoj, Alexey Rojas Barroso, Daniel Ramos. Film advertisement created by McCann, Venezuela for DIRECTV, within the category: Media.

An emblematic museum in Paris, the Musée de l’homme, takes a bold step to denounce racism as the French elections come upon France in May. The museum's first year-long exhibition, named “NOUS ET LES AUTRES: Des préjuges au racisme” (Us and Them: from prejudice to racism), sheds light on the scientific factors behind racist behavior. Using an innovative app called CHROMA that detects and captures the color of people's skin, the museum has designed its exhibition featuring personalized posters of people. Using this application, the museum will then ask all of France and the whole world to become ‘the colors of the exhibition’. Users can also share their own personalized posters on social media to promote the exhibition and take a stand against racism. Integrated advertisement created by Leo Burnett, France for Musée de l’homme, within the category: Recreation, Leisure.

80 years after homosexual men were branded with pink triangles on their striped prison clothing and tortured in concentration camps, the mark of sexual persecution in Nazi Germany has been reclaimed as a symbol against homophobia, and anchors an international campaign - 'The Pink Triangle Issue' - highlighting contemporary violations of human rights for LGBTQI+ people across the globe. The motive of the Pink Triangle Issue is to ignite a conversation around the persecution of LGBTQI+ communities, who are increasingly facing persecution, imprisonment, torture or even death in more than 70 countries around the world including Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan and Uganda. People are invited to make their mark against homophobia by signing up to the Vangardist petition, and making a donation to Rainbow Railroad, who save lives by bringing people out of dangerous situations in countries where the LGBTQI+ community face persecution, torture and even death because of their sexuality. Vangardist will deliver the number of subscribers of the petition to the United Nations to implore them to add the rights of LGBTQi+ people to the United Nations “Universal Declaration of Human Rights". Integrated advertisement created by Serviceplan, Germany for Vangardist, within the category: Media.

Ambient advertisement created by McCann, United Kingdom for Eribtux, within the category: Pharmaceutical.

Film advertisement created by Sleek Machine, United States for Seek Thermal, within the category: Electronics, Technology.

Digital advertisement created by Miami Ad School, United States for WWF, within the category: Public Interest, NGO.

Ambient advertisement created by Glory Paris, France for Deuxième Marche, within the category: Public Interest, NGO.

Direct advertisement created by The Classic Partnership, United Arab Emirates for Aster, within the category: Health.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

For Crime Victims’ Rights Week (April 8 to 14, 2018) this year, MADD is releasing a new public service announcement highlighting the devastating impact that drunk driving has on its victims. It features an injured victim, Philip Ormston, who was hit by a drunk driver suffering a traumatic brain injury that has left him unable to speak, swallow, walk or talk. MADD is grateful to Dallas-based companies The Marketing Arm and ATK PLN for producing and donating the creative and informative PSA.

Widely recognized as the best slopestyle mountain biker in the world, Brandon Semenuk has become the first to film a full segment in a single continuous shot. This uninterrupted shot was filmed by the most advanced gyro-stabilized camera system, the GSS C520, mounted to a truck on a custom road built next to a custom trail that took three weeks to build.

Production Company:
 LANDIA Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Panama for Maggi, within the category: Food.

Film advertisement created by Ogilvy, India for Philips, within the category: Electronics, Technology.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Film advertisement created by Havas, United Kingdom for Citroën, within the category: Automotive.

Film advertisement created by Ogilvy, India for Dove, within the categories: Beauty, Public Interest, NGO.

Digital advertisement created by We Are Pi, Netherlands for TEDx, within the category: Recreation, Leisure.

Film advertisement created by DDB, United States for State Farm, within the category: Finance.