Digital advertisement created by Guns or Knives, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Cheil, India for Samsung, within the category: Electronics, Technology.

Film advertisement created by Orcí, United States for Acura, within the category: Automotive.

An intriguing campaign about how true classics always survives through time. A campaign for the Spanish premium jewelry brand Gayubo. Against the cheap fast-fashion brands that disappears in short time. Film advertisement created by Swing Swing, Spain for Gayubo, within the category: Personal Accessories.

The campaign started on April with a teaser presented by Manu Gavassi singer in her YouTube channel. The first part of the video had its début on the night of May 20, on Vevo’s channel on YouTube. When clicking the “play” button, fans were surprised by the interruption of the video and, afterwards, they received a message inviting them to donate blood. Following this message, the second part of the video was shown on May 23. Finally, on May 25, the whole music video was released and remained available for fans to view. Ambient advertisement created by F.biz, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

SUPER SPLASH is an initiative launched with the primary aim of presenting “The New Toyota Hilux 2012.” The idea was take live prime-time programming and surprise viewers with an “outstanding” action that would break the usual format of various shows, ultimately capturing the target’s attention. Film advertisement created by Ogilvy, Panama for Toyota, within the category: Automotive.

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes. The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi. By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out. “That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that,” adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. “It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience.” Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp. Ambient advertisement created by TBWA, Belgium for Pepsi, within the category: Non-Alcoholic Drinks.

The Baltic Sea is one of the world’s most polluted seas. Despite 10 years of recovery efforts, oxygen levels in the Baltic Sea are their worst in 1,500 years. Baltic Sea Action Group challenged top Finnish influencers to hold their breath for a good cause. The goal of the campaign was to raise awareness of the problem and get companies to donate money for a healthier Baltic Sea. Film advertisement created by Taivas, Finland for Baltic Sea Action Group, within the category: Public Interest, NGO.

Digital advertisement created by Isobar, Hungary for Hungarian Telekom, within the category: Electronics, Technology.

Integrated advertisement created by CLV, Spain for Bankia, within the category: Finance.

Film advertisement created by Publicis, Switzerland for Orange, within the category: Electronics, Technology.

Colt McCoy lends his quarterback talents for a day to Tiff's Treats warm cookie delivery company. Content advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

Ambient advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Sports.

Digital advertisement created by VCCP, Spain for El Corte Inglés Seguros, within the category: Finance.

"When you win, it shows" is the tagline of latest campaign of Codere, the biggest spanish sports betting house, by El Ruso de Rocky, creative agency based in Spain whose been working with the brand since 2017. Using sense of humor, already characteristic of the brand, the aim was to represent that sensational moment you have when you notice that you've won a bet. And nothing shows this brief moment like... Well, you've watched the spot. Nothing shows it like that. Shot in Bulgaria, directed by Manson and produced by Canada, it relies on the incredible VFX developed by El Ranchito, postproduction house known by their work for Game of Thrones. Film advertisement created by El Ruso de Rocky, Spain for Codere, within the category: Gambling.

KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success. KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.

The Nordic Cooperative Building Association OBOS is a proud sponsor of women’s football in Norway and Sweden. Equality is one of the most important values for all of OBOS’ business. This ad, featuring Ballon d’Or winner Ada Hegerberg, is made to show respect for the effort and dedication girls in football puts in every single day. Happy Women’s Day! Film advertisement created by Futatsu Industries, Norway for Obos, within the category: Finance.

Film advertisement created by Don't Panic, United Kingdom for Human Appeal, within the category: Public Interest, NGO.

Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.

If you drive the Mysterious Passenger to IKEA, he will make you win 1000€ to spend at IKEA. Play on http://www.covoiturage.ikea.fr, the French IKEA's Carpool service, and try to take him in your car. Digital advertisement created by La Chose, France for IKEA, within the category: House, Garden.