Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Film advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

Audio advertisement created by TBWA, Brazil for Radio Transamerica, within the category: Media.

Digital advertisement created by Ufaan Films, India for Oxfam, within the category: Public Interest, NGO.

For National Savings month we tackled the culture of conspicuous spending on social media (a key reason people get into debt). We took two of the biggest celebs in South Africa (who were notorious for displaying their wealth) and secretly agreed with them to start posting a radically low budget lifestyle on their social channels. The media, not realising it was a campaign, went crazy with speculation that they had “gone broke”. And then we revealed the truth. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

Digital advertisement created by Triad, Slovakia for O2 Slovakia, within the category: Electronics, Technology.

Sometimes when you own a home you can find yourself in an ugly situation where you need to sell it fast and move on with your life. In the first spot for HomeVestors®, we see a family living in a home with obvious foundation problems – everything is tilted. They are in their kitchen having dessert. The husband asks his wife to pass the pudding. When she sets the dish in front of him it slides off the table. The voiceover says, “When things get ugly call the We Buy Ugly Houses People.” The spot is resolved with a HomeVestors® employee showing the couple how he can help them by buying their house. The second spot involves an errant husband. Kiran, of The Cavalry Productions, directed these comedic spots (part of a 3-spot campaign) for the HomeVestors brand. Film advertisement created by Calise Partners, United States for HomeVestors, within the category: Professional Services.

Film advertisement created by Buzzman, France for 30 Millions d’Amis Foundation, within the category: Public Interest, NGO.

Outdoor advertisement created by Mullen, United States for California Avocado Commission, within the category: Recreation, Leisure.

Film advertisement created by DDB, Turkey for Lipton, within the category: Non-Alcoholic Drinks.

An economic crisis has propelled Venezuela into a food and basic products shortage that has left Venezuelans scrambling for daily necessities. The Black market and barter solutions that have popped up in the country have succumbed to fraud and safety issues. Launched by Baruta County in Caracas, #MercadoSocial, or #SocialMarket in English, is designed to formalize a barter system through which those impacted by the shortage crisis can safely exchange essential goods in a secure zone. Digital advertisement created by JWT, Venezuela for Alcaldía de Baruta, within the category: Public Interest, NGO.

Film advertisement created by The Community, United States for Corona Beer, within the category: Alcoholic Drinks.

Exchange Bank, a homegrown financial institution that’s been a mainstay of the Santa Rosa area for 128 years, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy. "Sonoma County is not just our place of work, it’s our home and our community” said Craig Bainbridge, Senior Vice President of Product Innovation & Delivery Manager at Exchange Bank. "In the aftermath of the fires, we immediately came together to develop a series of loan programs to support those affected. Figuring out how to respectively and compassionately communicate our loan programs was our utmost concern.” Creatively, the campaign focuses on relatable timelines of personal dreams and goals such as, “Get married, buy your first house, have a few kids, buy a bigger house.” “Send the kids off to college, become empty nesters, move to wine country,” and, another example, “Find out you’re expecting twins. Buy a new house in the suburbs. Welcome your third child. Build an addition onto the house.” Those carefully crafted life plans can be derailed by a natural disaster, the campaign points out, as they were for so many locals in October 2017 when wildfires took the lives of 44 people, burned more than 8,400 structures and caused an estimated $9 billion in damage. Digital advertisement created by BarrettSF, United States for Exchange Bank, within the category: Finance.

Integrated advertisement created by Decembrist, Russia for Okko, within the category: Media.

Film advertisement created by R&R Partners, United States for The Animal Foundation, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Fenplast, within the category: House, Garden.

Ambient advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Hallenstein Brothers launch their innovative High Performance Suit range with a TVC filmed at the iconic Bonneville Salt Flats in Utah. The campaign features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat. Film advertisement created by Lachlan McPherson & Friends, New Zealand for Hallenstein Brothers, within the category: Fashion.

All around the world, trolls spread hate on the internet using their primary weapon: the keyboard. What if there was a way to slow them down? That’s why we've developed the Warrior Keyboard, for Keyboard Warriors. It scrambles the traditional QWERTY keyboard beyond recognition because some people don't deserve to type so easily. Project live on Kickstarter! Film advertisement created by Miami Ad School, United States for Warrior Keyboard, within the category: Electronics, Technology.