Film advertisement created by David&Goliath, United States for Esperanza Immigrant Rights Project, within the category: Public Interest, NGO.

Digital advertisement created by Rubber Republic, United Kingdom for MasterCard, within the category: Finance.

Canadian single mothers struggle every day just to provide the basics for their children. However, most people don't realize this problem even exists. As a society we're completely obsessed with celebrity culture. But what if we cared about people in poverty as much as we care about celebrities? Film advertisement created by DDB, Canada for WoodGreen, within the category: Public Interest, NGO.

Director Sophie Muller, signed to Prettybird UK and US, has directed the music video for Shakespears Sister’s ‘All the Queen’s Horses’. The track is the first new material in 26 years from Shakespears Sister and their first release since signing to the reformed London Records. Siobhan Fahey and Marcella Detroit formed Shakespears Sister in the early 90s and Sophie Muller shot the videos for the band’s iconic tracks ‘I Don’t Care’ and ‘Stay’.

Saucergirl's myspace profile: http://www.myspace.com/intimatesaucergirl

Outdoor advertisement created by Ogilvy, France for Netflix, within the category: Media.

Film advertisement created by Cactus, United Kingdom for Colorado Lottery, within the category: Gaming.

Digital advertisement created by JWT, United Kingdom for Canon, within the category: Electronics, Technology.

Film advertisement created by Havas Lynx Group, United Kingdom for ViiV Healthcare, within the categories: Health, Public Interest, NGO.

Film advertisement created by Wunderman, Singapore for Schick, within the category: Health.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

In recent years, many specialists have made us dangle a probable future on a planet other than Earth. However, if it can make more than one fantasize, this solution is intangible. In this campaign, INRAE makes us contemplate a series of exoplanets and their probabilities of meeting criteria fundamental to human life. The conclusion is clear: our future is definitely on Earth, it's up to us to take care of it. Integrated advertisement created by Josiane, France for National Research Institute for Agriculture, within the category: Public Interest, NGO.

When General Mills introduced two new rainbow marshmallow pieces to its iconic Lucky Charms cereal, the McCann Always On team seized on the addition as a perfect opportunity to salute the LGBT community during June 2013 pride month. The result was the launch of #LuckyToBe, a new social good initiative for General Mills, part of the team’s ongoing ‘Hello, Cereal Lovers’ campaign. McCann Always On built the LuckyToBe site experience on Tumblr (http://luckyto.be/), and used the #LuckyToBe hashtag to drive mentions across Facebook, Twitter and Instagram. The initiative was kick-started by experimenting with paid media via Tumblr Radar, which quickly generated 3 million views. A video was then launched on You Tube and activated via social paid media on Facebook and Twitter. The team also handled #LuckyToBe event activations at the Minneapolis Rainbow Run and Pride Parade in mid-June. As part of the program, people were asked to Tweet or Instagram why they are #LuckyToBe you with hashtag #LuckyToBe. And for the design/creatively-inclined, as part of the Tumblr initiative the Triple Rainbow Marbit was Digital advertisement created by McCann, United States for Lucky Charms, within the category: Food.

Digital advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Film advertisement created by GSD&M, United States for Lee Jeans, within the category: Fashion.