Film advertisement created by Les Gros Mots, France for Puy du Fou, within the category: Recreation, Leisure.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Ageisobar, Brazil for TNT, within the category: Media.

Film advertisement created by Leo Burnett, Malaysia for Maxis, within the category: Electronics, Technology.

Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.

What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride around Canada, Fido invited people to play a game and find out. Experiential advertisement created by Taxi, Canada for Fido, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by TBWA, Canada for Yellow Tail, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Australia for Gold Lotto, within the category: Gaming.

Film advertisement created by OpenCo, South Africa for Jameson, within the category: Alcoholic Drinks.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Direct advertisement created by JWT, United Kingdom for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by Martin Williams, United States for Thrivent, within the category: Finance.

With this interactive installation the aim was to break down any boundaries between the festival, Down The Rabbit Hole, and the crowd, by designing a mist installation that is as curious about you as you are about her. When you look at the installation, she looks back. If you give her attention, she will flourish in psychedelica. If you shout, she echoes back and if you dance with her, she will dance with you. The more the crowd shouted into the ears of one of the periscopes, the brighter and more enticing the trippy animations in the misty cloud became.

Film advertisement created by Ogilvy, Belgium for European Parliament, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, Hong Kong for Maxis, within the category: Electronics, Technology.

Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Two boys build a mysterious contraption out of bicycle parts, a rubber chicken, and a whole lot of duct tape. They run around the neighborhood to find more parts and head home to complete what is looking like a DIY X-wing. When another friend comes into the picture, we find out what they’ve actually built – a homemade 4D experience. With the Star Wars trailer on TV, the boys tinker with their masterpiece so water splashes, confetti explode, and phones vibrate. Catching their breath after the rollercoaster of a show, the two boys hand-sign to their friend, “Did you like it?” and we discover that their friend is deaf. Out of creativity, determination and love, the two more than made up for what their friend can’t hear, making her experience of Star Wars all the more wonderful. Film advertisement created by Wunderman Thompson, Philippines for Globe Telecom, within the category: Electronics, Technology.

Ambient advertisement created by Dentsu, Canada for Transat Holidays, within the category: Transport.