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Created in 2008, IAD stands out for its new decompartmentalized model, becoming a real "game changer" on the French real estate market: revolutionizing the market by digitizing physical agencies in order to offer a more efficient and competitive service to end customers. Agents are their own bosses, with their own objectives and constraints, and on their own time, allowing them to be ultra-available to their customers. A profitable investment, as evidenced by the 95% satisfactory rating homesellers have with the services proposed by their IAD advisors (Source: immodvisor.com). Since IAD was created in 2008, it has helped more than 180,000 individuals and families sell their homes or find the property of their dreams. After a first campaign together last year aimed at expanding the network of advisors, IAD and its agency Rosapark are teaming up again to address property sellers, this time by focusing on timing and the importance of having an advisor who’s actively involved, essential at this stage. Whether selling your property alone, as a couple or as a family, it’s a significant and emotional moment. But things aren’t always so rosy... hence the importance of having the right advisor by your side, one that’s attentive and available. For its first TV ad, IAD and Rosapark wanted to highlight the professionalism of the network’s advisors, using a humorous and offbeat tone, specific to IAD's DNA. The campaign starts with a simple observation: living with your ex is hell. And if you have to live together while waiting for your house to sell, it’s better to have an agent who’s actually involved. Directed by Victor Saint-Macary (Ami-Ami), the film features a divorced couple who are going bonkers after months of living together. It’s only when they’ve reached the point of no return, dramatized by a very cinematographic sequence, that they get a call back from their advisor, promising to handle their dossier. There are numerous examples of couples tearing into each other in the cinematic world – think The War of the Roses, Mr. & Mrs. Smith – and this was a chance to pay homage to the genre, in an advertising context. Internauts can also take part in the campaign, by tweeting about the worst memories with exes #LePireQuandTuVisAvecTonEx (#TheWorstWhenYouLiveWithYourEx) and IAD will post short videos of IAD advisors answering the most commonly asked questions, highlighting their expertise and professionalism. Film advertisement created by Rosapark, France for IAD, within the category: Finance.

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An over zealous bride-to-be can't stop checking up on her husband-to-be, because she has more than enough airtime to do so, courtesy of Airtel smartRECHARGE, a product that gives 10 times the recharge value to new and existing subscribers, allowing them to virtually "talk anyhow." Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

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Film advertisement created by McCann, Chile for Nido, within the category: Non-Alcoholic Drinks.

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Film advertisement created by The&Partnership, United Kingdom for Lexus, within the category: Automotive.

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Film advertisement created by VCCP, United Kingdom for Hiscox, within the category: Finance.

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Digital advertisement created by Crush, Canada for Testicular Cancer Awareness, within the category: Public Interest, NGO.

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Post Production Film advertisement created by The Barbarian Group, United States for IBM, within the category: Electronics, Technology.

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Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.

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Film advertisement created by Nail, United States for Summit Natural Gas, within the category: Industrial, Agriculture.

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Mercedes-Benz 'Sunday Driver' TV commercial with Michael Schumacher and Mika Häkkinen. Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

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Digital advertisement created by Thinkmodo, United States for The Humpy Awards, within the category: Professional Services.

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Nubia officially released the annual flagship mobile phone Z20 in Beijing, which is the second mobile phone designed by Nubia and adopts the dual-screen design.

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Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

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Outdoor advertisement created by Saatchi & Saatchi, Netherlands for Samsung, within the category: Electronics, Technology.

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Christmas SpecSpot for Heineken. Film advertisement created by HFF, Germany for Heineken, within the category: Alcoholic Drinks.

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Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

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upGrad unveils its latest Ad film highlighting the importance of online degrees. The film highlights the worries of young India residing outside of metros spread across India. Film advertisement created by The Womb, India for upGrad, within the category: Education.

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Film advertisement created by Laughlin Constable, United States for Boys & Girls Clubs of Greater Milwaukee, within the category: Recreation, Leisure.

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Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elfs, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching. Ambient advertisement created by NBS, Brazil for Oi, within the category: Electronics, Technology.




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