Digital advertisement created by Ogilvy, United Arab Emirates for KAFA, within the category: Public Interest, NGO.

Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

Today, ESPN began airing “Everything Matters,” the inaugural spot in a fan-first campaign designed to build excitement for the new college football season. The campaign is all part of the ongoing “Who’s In?” effort, which launched in 2014 - the inaugural year of the College Football Playoff. The "Everything Matters” creative taps into the fun, and at times quirky traditions that fans, coaches and players have on game day, borne out of the belief that every decision, on and off the field, can impact the journey to the College Football Playoff. The schools represented in the initial kickoff spot include: Alabama Georgia Oklahoma Michigan Penn State Ohio State USC Texas Washington Notre Dame Clemson Texas A&M (with appearance by head coach Jimbo Fisher) UCF Miami Film advertisement created by McKinney, United States for ESPN, within the category: Sports.

Film advertisement created by Decembrist, Russia for English Rowing Club, within the category: Sports.

The Donor Cable bracelets were given away with Android smartphone purchases at Nar stores around the country, and mobile blood donation centers were parked nearby to catch phone buyers while the issue was on their mind. The campaign increased the nation's blood donation rate an astounding 335 percent, earning widespread attention and goodwill along the way. Direct advertisement created by Y&R, Russia for Nar Mobile, within the category: Electronics, Technology.

It’s the world’s first photo exhibition shot with a car. Featuring Pulitzer price-winning photographer Barbara Davidson, using the New Volvo XC60’s built-in safety camera to create a photo exhibition which premiered in London on the 4th of July.

Film advertisement created by Havas, Australia for Australian Defence Force, within the category: Public Interest, NGO.

Film advertisement created by Plum, United States for Gazelle, within the category: Retail Services.

Film advertisement created by Fuseideas, United States for Maine Lottery, within the category: Gambling.

Ambient advertisement created by Banda, Ukraine for Borjomi, within the category: Non-Alcoholic Drinks.

Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

Digital advertisement created by Mizbala, Israel for White Square, within the category: Professional Services.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Digital advertisement created by Woonky, Argentina for Ballantine's, within the category: Alcoholic Drinks.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Film advertisement created by R&R Partners, United States for Las Vegas, within the category: Transport.