Experiential advertisement created by Grey, Ecuador for DIRECTV, within the category: Media.

Executive Creative Director for Land Rover: Graham Lang Film advertisement created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Film advertisement created by BBDO, France for Just Dance, within the category: Gaming.

Big News. Now in the happy meal: The Smurfs. A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal. Outdoor advertisement created by DDB, Netherlands for McDonald's, within the category: Food.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Film advertisement created by Viacom Velocity, United States for Pizza Hut, within the category: Food.

It’s no secret women pay more for razors just because of color. As a modern brand, Wilkinson Sword supports equality and self-expression. So to take a stand against the pink tax, we released 71 different-colored razors. That’s one for each of Facebook’s 71 gender options. And guess what? They all cost the same. After all 71 colors sold out, we donated the earnings to LGBTQ-related causes, and made all our regular razors genderless. Because no matter what makes us different, we all shave the same. Integrated advertisement created by Miami Ad School, Germany for Wilkinson, within the category: Beauty.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

Film advertisement created by BLAB, Turkey for SEK, within the category: Non-Alcoholic Drinks.

Film advertisement created by Voskhod, Russia for Motive, within the category: Electronics, Technology.

Planning trips is part of our users routine. In order to optimize their experience, we created BMW Connected Trips. A proactive feature inside the app that helps to organize trips and make up plans according to user patterns. This service will induce to spend more time in the application and become an active part of customers lives. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Experience the interactive film on www.force-for-good.de Digital advertisement created by La Red, Germany for Nummer gegen Kummer, within the category: Public Interest, NGO.

Research shows that Donald Trump speaks at the level of a 4th grader. Due to the pay gap, this is exactly the age women should start working at to make as much money as men do during their lifetime. That’s why mortierbrigade and Equal Pay Day Europe created a video that shows a 9-year-old girl working as Trump’s spin-doctor, prompting his speeches. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

Digital advertisement created by Digitas, France for Nissan, within the category: Automotive.

Planner: Pablo Rosas. Digital advertisement created by Zubi, United States for Ford, within the category: Automotive.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.